[Feature Friday] Author Sarah Selecky on How to Craft Stories and Why They Matter - The ROI Online Podcast Ep. 43

{"version":"1.0.0","segments":[{"speaker":"Sarah Selecky","startTime":4.92,"endTime":6.69,"body":"What would it"},{"speaker":"Sarah Selecky","startTime":4.92,"endTime":6.69,"body":"feel like if there was like if"},{"speaker":"Sarah Selecky","startTime":6.69,"endTime":9.3,"body":"there's an aspect of"},{"speaker":"Sarah Selecky","startTime":6.69,"endTime":9.3,"body":"connectivity that you're that"},{"speaker":"Sarah Selecky","startTime":9.3,"endTime":13.23,"body":"you want to reach in through"},{"speaker":"Sarah Selecky","startTime":9.3,"endTime":13.23,"body":"your work as a creative person,"},{"speaker":"Sarah Selecky","startTime":13.83,"endTime":19.68,"body":"and you don't have to fight to"},{"speaker":"Sarah Selecky","startTime":13.83,"endTime":19.68,"body":"get there? What if it was an act"},{"speaker":"Sarah Selecky","startTime":19.68,"endTime":21.66,"body":"of compassion and love and"},{"speaker":"Sarah Selecky","startTime":19.68,"endTime":21.66,"body":"empathy? 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For myself. I'm going to"},{"speaker":"Sarah Selecky","startTime":38.37,"endTime":40.92,"body":"write this, even though it's a"},{"speaker":"Sarah Selecky","startTime":38.37,"endTime":40.92,"body":"hard story, and there are things"},{"speaker":"Sarah Selecky","startTime":40.92,"endTime":45.36,"body":"about it that aren't fun. My I'm"},{"speaker":"Sarah Selecky","startTime":40.92,"endTime":45.36,"body":"going to come to the desk with"},{"speaker":"Sarah Selecky","startTime":45.36,"endTime":51.12,"body":"pleasure. And this is this is"},{"speaker":"Sarah Selecky","startTime":45.36,"endTime":51.12,"body":"directly related to reading the"},{"speaker":"Sarah Selecky","startTime":51.12,"endTime":54.33,"body":"War of Art and being like, okay,"},{"speaker":"Sarah Selecky","startTime":51.12,"endTime":54.33,"body":"but I'm not a soldier. Okay, so"},{"speaker":"Sarah Selecky","startTime":54.33,"endTime":57.27,"body":"let's like, I don't want to let"},{"speaker":"Sarah Selecky","startTime":54.33,"endTime":57.27,"body":"no one's telling me to write a"},{"speaker":"Sarah Selecky","startTime":57.27,"endTime":60.51,"body":"book like I'm a fiction author."},{"speaker":"Sarah Selecky","startTime":57.27,"endTime":60.51,"body":"This is not lucrative. This is"},{"speaker":"Sarah Selecky","startTime":60.51,"endTime":63.84,"body":"not for my notoriety in like"},{"speaker":"Sarah Selecky","startTime":60.51,"endTime":63.84,"body":"reputation. This is not this is"},{"speaker":"Sarah Selecky","startTime":63.84,"endTime":67.77,"body":"like, nobody asks me to do this."},{"speaker":"Sarah Selecky","startTime":63.84,"endTime":67.77,"body":"No one's paying me to do this."},{"speaker":"Sarah Selecky","startTime":67.77,"endTime":69.87,"body":"This is like, why would I do"},{"speaker":"Sarah Selecky","startTime":67.77,"endTime":69.87,"body":"this? If this is hell?"},{"speaker":"Steve Brown","startTime":70.29,"endTime":73.26,"body":"Hi, everybody."},{"speaker":"Steve Brown","startTime":70.29,"endTime":73.26,"body":"Welcome to the ROI online"},{"speaker":"Steve Brown","startTime":73.26,"endTime":77.52,"body":"podcast where we believe you,"},{"speaker":"Steve Brown","startTime":73.26,"endTime":77.52,"body":"the courageous entrepreneurs of"},{"speaker":"Steve Brown","startTime":77.52,"endTime":82.17,"body":"our day, are the invisible"},{"speaker":"Steve Brown","startTime":77.52,"endTime":82.17,"body":"heroes of our economy. You not"},{"speaker":"Steve Brown","startTime":82.17,"endTime":85.02,"body":"only improve our world with your"},{"speaker":"Steve Brown","startTime":82.17,"endTime":85.02,"body":"ideas, your grit and your"},{"speaker":"Steve Brown","startTime":85.02,"endTime":89.73,"body":"passion, but you make our world"},{"speaker":"Steve Brown","startTime":85.02,"endTime":89.73,"body":"better. I'm Steve Brown. And"},{"speaker":"Steve Brown","startTime":89.73,"endTime":93.21,"body":"this is a place where we have"},{"speaker":"Steve Brown","startTime":89.73,"endTime":93.21,"body":"great conversations with winners"},{"speaker":"Steve Brown","startTime":93.21,"endTime":102.87,"body":"just like you while we laugh and"},{"speaker":"Steve Brown","startTime":93.21,"endTime":102.87,"body":"learn together. Sarah, so lucky."},{"speaker":"Steve Brown","startTime":103.38,"endTime":106.77,"body":"Welcome to the ROI, online"},{"speaker":"Steve Brown","startTime":103.38,"endTime":106.77,"body":"podcast."},{"speaker":"Sarah Selecky","startTime":107.76,"endTime":109.47,"body":"Thank you, thank"},{"speaker":"Sarah Selecky","startTime":107.76,"endTime":109.47,"body":"you for having me."},{"speaker":"Steve Brown","startTime":109.59,"endTime":114.48,"body":"So this is this is"},{"speaker":"Steve Brown","startTime":109.59,"endTime":114.48,"body":"fun. So you've written this"},{"speaker":"Steve Brown","startTime":114.48,"endTime":120.6,"body":"book, called radiant shimmering"},{"speaker":"Steve Brown","startTime":114.48,"endTime":120.6,"body":"light. And so you come from the"},{"speaker":"Steve Brown","startTime":120.6,"endTime":124.44,"body":"world of creative book writing,"},{"speaker":"Steve Brown","startTime":120.6,"endTime":124.44,"body":"you were a recommendation to me,"},{"speaker":"Steve Brown","startTime":124.5,"endTime":128.64,"body":"some of the other folks that I'm"},{"speaker":"Steve Brown","startTime":124.5,"endTime":128.64,"body":"interviewed, and I love having"},{"speaker":"Steve Brown","startTime":128.64,"endTime":132.9,"body":"folks from this creative book"},{"speaker":"Steve Brown","startTime":128.64,"endTime":132.9,"body":"writing domain, you have a"},{"speaker":"Steve Brown","startTime":134.01,"endTime":137.82,"body":"you're the creator of the Sarah"},{"speaker":"Steve Brown","startTime":134.01,"endTime":137.82,"body":"selecting writing school, you"},{"speaker":"Steve Brown","startTime":137.82,"endTime":142.74,"body":"have another book called This"},{"speaker":"Steve Brown","startTime":137.82,"endTime":142.74,"body":"cake is for the party. I love"},{"speaker":"Steve Brown","startTime":142.74,"endTime":147.03,"body":"that title. And But anyway, I"},{"speaker":"Steve Brown","startTime":142.74,"endTime":147.03,"body":"was looking at your, your"},{"speaker":"Steve Brown","startTime":147.03,"endTime":150.51,"body":"radiant, shimmering light book,"},{"speaker":"Steve Brown","startTime":147.03,"endTime":150.51,"body":"and it's about this pet portrait"},{"speaker":"Steve Brown","startTime":150.54,"endTime":154.59,"body":"artist, that's trying to be a"},{"speaker":"Steve Brown","startTime":150.54,"endTime":154.59,"body":"good business person and sell"},{"speaker":"Steve Brown","startTime":154.59,"endTime":160.2,"body":"their creative work, and try to"},{"speaker":"Steve Brown","startTime":154.59,"endTime":160.2,"body":"be legit, on social media. And,"},{"speaker":"Steve Brown","startTime":160.2,"endTime":163.02,"body":"and I was just laughing about"},{"speaker":"Steve Brown","startTime":160.2,"endTime":163.02,"body":"it, even though that wasn't,"},{"speaker":"Steve Brown","startTime":163.29,"endTime":166.74,"body":"that's not the overall story, I"},{"speaker":"Steve Brown","startTime":163.29,"endTime":166.74,"body":"was laughing at the setup."},{"speaker":"Steve Brown","startTime":167.07,"endTime":173.16,"body":"Because that illustrates the"},{"speaker":"Steve Brown","startTime":167.07,"endTime":173.16,"body":"total problem that every"},{"speaker":"Steve Brown","startTime":173.16,"endTime":177.78,"body":"business owner wrestles with, is"},{"speaker":"Steve Brown","startTime":173.16,"endTime":177.78,"body":"they have to, they have to work"},{"speaker":"Steve Brown","startTime":177.78,"endTime":182.22,"body":"into this creative domain of"},{"speaker":"Steve Brown","startTime":177.78,"endTime":182.22,"body":"being a virtual representation"},{"speaker":"Steve Brown","startTime":182.22,"endTime":186.3,"body":"in some way. And, and it's got"},{"speaker":"Steve Brown","startTime":182.22,"endTime":186.3,"body":"the marketing and there's"},{"speaker":"Steve Brown","startTime":186.3,"endTime":189.72,"body":"creative and the website and you"},{"speaker":"Steve Brown","startTime":186.3,"endTime":189.72,"body":"can just want to do their"},{"speaker":"Steve Brown","startTime":189.72,"endTime":192.24,"body":"business. And then vice versa,"},{"speaker":"Steve Brown","startTime":189.72,"endTime":192.24,"body":"you have these creative people"},{"speaker":"Steve Brown","startTime":192.24,"endTime":195.69,"body":"that have to wander into that's"},{"speaker":"Steve Brown","startTime":192.24,"endTime":195.69,"body":"why I'm excited about having you"},{"speaker":"Steve Brown","startTime":195.69,"endTime":199.83,"body":"here and talking about it. But"},{"speaker":"Steve Brown","startTime":195.69,"endTime":199.83,"body":"tell me a little bit why you"},{"speaker":"Steve Brown","startTime":199.83,"endTime":201.75,"body":"chose that setup. In"},{"speaker":"Sarah Selecky","startTime":201.78,"endTime":202.62,"body":"Yeah."},{"speaker":"Steve Brown","startTime":203.28,"endTime":207.21,"body":"Obviously you may"},{"speaker":"Steve Brown","startTime":203.28,"endTime":207.21,"body":"have related with her. Right?"},{"speaker":"Sarah Selecky","startTime":207.42,"endTime":210.57,"body":"Come to find out"},{"speaker":"Sarah Selecky","startTime":207.42,"endTime":210.57,"body":"Yeah, um, you know, the book,"},{"speaker":"Sarah Selecky","startTime":210.66,"endTime":215.97,"body":"the book started the seeds of"},{"speaker":"Sarah Selecky","startTime":210.66,"endTime":215.97,"body":"those characters started long"},{"speaker":"Sarah Selecky","startTime":215.97,"endTime":221.19,"body":"before I related in that way."},{"speaker":"Sarah Selecky","startTime":215.97,"endTime":221.19,"body":"Actually, they are spin us a"},{"speaker":"Sarah Selecky","startTime":221.19,"endTime":223.38,"body":"million, the main character of"},{"speaker":"Sarah Selecky","startTime":221.19,"endTime":223.38,"body":"the novel, radiant, shimmering"},{"speaker":"Sarah Selecky","startTime":223.38,"endTime":226.32,"body":"light is a character as the main"},{"speaker":"Sarah Selecky","startTime":223.38,"endTime":226.32,"body":"character and one of the short"},{"speaker":"Sarah Selecky","startTime":226.32,"endTime":230.28,"body":"stories in my first book, this"},{"speaker":"Sarah Selecky","startTime":226.32,"endTime":230.28,"body":"cake is for the party. And you"},{"speaker":"Sarah Selecky","startTime":230.28,"endTime":236.37,"body":"know, this, all these books were"},{"speaker":"Sarah Selecky","startTime":230.28,"endTime":236.37,"body":"written in the late 2000s. And,"},{"speaker":"Sarah Selecky","startTime":237.03,"endTime":242.43,"body":"and then took took us into where"},{"speaker":"Sarah Selecky","startTime":237.03,"endTime":242.43,"body":"we are now. And in that time,"},{"speaker":"Sarah Selecky","startTime":242.85,"endTime":246.63,"body":"everything has changed. I mean,"},{"speaker":"Sarah Selecky","startTime":242.85,"endTime":246.63,"body":"that was before Facebook before"},{"speaker":"Sarah Selecky","startTime":246.63,"endTime":253.23,"body":"Instagram. So in the short"},{"speaker":"Sarah Selecky","startTime":246.63,"endTime":253.23,"body":"story, Lillian was selling"},{"speaker":"Sarah Selecky","startTime":253.23,"endTime":257.61,"body":"products, she was part of a"},{"speaker":"Sarah Selecky","startTime":253.23,"endTime":257.61,"body":"multi level marketing program,"},{"speaker":"Sarah Selecky","startTime":257.61,"endTime":260.19,"body":"and she was trying to sell"},{"speaker":"Sarah Selecky","startTime":257.61,"endTime":260.19,"body":"nutritional products to her"},{"speaker":"Sarah Selecky","startTime":260.19,"endTime":263.73,"body":"friends, and the story was"},{"speaker":"Sarah Selecky","startTime":260.19,"endTime":263.73,"body":"around intimacy, Authenticity,"},{"speaker":"Sarah Selecky","startTime":263.76,"endTime":269.34,"body":"and, and generating an income"},{"speaker":"Sarah Selecky","startTime":263.76,"endTime":269.34,"body":"and what happens when"},{"speaker":"Sarah Selecky","startTime":269.37,"endTime":273.27,"body":"friendships become"},{"speaker":"Sarah Selecky","startTime":269.37,"endTime":273.27,"body":"transactional? And, and then"},{"speaker":"Sarah Selecky","startTime":273.27,"endTime":276.69,"body":"what I started thinking was what"},{"speaker":"Sarah Selecky","startTime":273.27,"endTime":276.69,"body":"would happen if, you know when"},{"speaker":"Sarah Selecky","startTime":276.69,"endTime":279.72,"body":"Instagram came up, and when"},{"speaker":"Sarah Selecky","startTime":276.69,"endTime":279.72,"body":"Facebook came around? I would"},{"speaker":"Sarah Selecky","startTime":279.72,"endTime":283.98,"body":"just Daydream and think what"},{"speaker":"Sarah Selecky","startTime":279.72,"endTime":283.98,"body":"would Lillian do if she had"},{"speaker":"Sarah Selecky","startTime":283.98,"endTime":290.01,"body":"Instagram? What would Lillian do"},{"speaker":"Sarah Selecky","startTime":283.98,"endTime":290.01,"body":"if she so I extended from there"},{"speaker":"Sarah Selecky","startTime":290.01,"endTime":294.15,"body":"and and really daydreamed? At"},{"speaker":"Sarah Selecky","startTime":290.01,"endTime":294.15,"body":"the start of social media before"},{"speaker":"Sarah Selecky","startTime":294.15,"endTime":296.19,"body":"it became what it is now, you"},{"speaker":"Sarah Selecky","startTime":294.15,"endTime":296.19,"body":"know, before the algorithms"},{"speaker":"Sarah Selecky","startTime":296.19,"endTime":298.56,"body":"started shifting like at the"},{"speaker":"Sarah Selecky","startTime":296.19,"endTime":298.56,"body":"beginning, it was a much simpler"},{"speaker":"Sarah Selecky","startTime":298.56,"endTime":303.48,"body":"time and The novel really came"},{"speaker":"Sarah Selecky","startTime":298.56,"endTime":303.48,"body":"out of imagining what would"},{"speaker":"Sarah Selecky","startTime":303.48,"endTime":307.29,"body":"happen if someone was trying to"},{"speaker":"Sarah Selecky","startTime":303.48,"endTime":307.29,"body":"sell their artwork using social"},{"speaker":"Sarah Selecky","startTime":307.29,"endTime":310.23,"body":"media? Well, as it turns out,"},{"speaker":"Sarah Selecky","startTime":307.29,"endTime":310.23,"body":"you know, here we are, it's"},{"speaker":"Sarah Selecky","startTime":310.32,"endTime":313.92,"body":"2020. And everyone needs to use"},{"speaker":"Sarah Selecky","startTime":310.32,"endTime":313.92,"body":"social media if they're if"},{"speaker":"Sarah Selecky","startTime":313.92,"endTime":316.92,"body":"they're going to do anything. So"},{"speaker":"Sarah Selecky","startTime":313.92,"endTime":316.92,"body":"I started the premise with a"},{"speaker":"Sarah Selecky","startTime":316.92,"endTime":323.34,"body":"daydream. And then at the same"},{"speaker":"Sarah Selecky","startTime":316.92,"endTime":323.34,"body":"time, in IRL, I moved my work,"},{"speaker":"Sarah Selecky","startTime":323.37,"endTime":326.37,"body":"which was I was a creative"},{"speaker":"Sarah Selecky","startTime":323.37,"endTime":326.37,"body":"writing instructor, a private"},{"speaker":"Sarah Selecky","startTime":326.37,"endTime":330.39,"body":"teacher. I moved my work like"},{"speaker":"Sarah Selecky","startTime":326.37,"endTime":330.39,"body":"many, many, many other people"},{"speaker":"Sarah Selecky","startTime":330.81,"endTime":335.52,"body":"online. And so I came up against"},{"speaker":"Sarah Selecky","startTime":330.81,"endTime":335.52,"body":"the same things that Lillian was"},{"speaker":"Sarah Selecky","startTime":335.52,"endTime":340.08,"body":"coming up against, which is how"},{"speaker":"Sarah Selecky","startTime":335.52,"endTime":340.08,"body":"do you how do you? Yeah, as"},{"speaker":"Sarah Selecky","startTime":340.08,"endTime":342.33,"body":"legit, as you say, how do you"},{"speaker":"Sarah Selecky","startTime":340.08,"endTime":342.33,"body":"market yourself with that"},{"speaker":"Sarah Selecky","startTime":342.36,"endTime":346.83,"body":"authenticity? How do you? How do"},{"speaker":"Sarah Selecky","startTime":342.36,"endTime":346.83,"body":"you enter the field of"},{"speaker":"Sarah Selecky","startTime":348.0,"endTime":352.62,"body":"capitalism, really, as an artist"},{"speaker":"Sarah Selecky","startTime":348.0,"endTime":352.62,"body":"who's working in the realm of"},{"speaker":"Sarah Selecky","startTime":352.92,"endTime":356.25,"body":"art, in Lillian's case,"},{"speaker":"Sarah Selecky","startTime":352.92,"endTime":356.25,"body":"watercolor paintings, in my"},{"speaker":"Sarah Selecky","startTime":356.25,"endTime":361.62,"body":"case, it was teaching artists"},{"speaker":"Sarah Selecky","startTime":356.25,"endTime":361.62,"body":"how to create art. And that"},{"speaker":"Sarah Selecky","startTime":361.62,"endTime":367.23,"body":"economy is not, it does not"},{"speaker":"Sarah Selecky","startTime":361.62,"endTime":367.23,"body":"align well all the time with the"},{"speaker":"Sarah Selecky","startTime":367.23,"endTime":370.8,"body":"market economy. It's a it's a"},{"speaker":"Sarah Selecky","startTime":367.23,"endTime":370.8,"body":"shared economy, it's a gift"},{"speaker":"Sarah Selecky","startTime":370.8,"endTime":372.99,"body":"economy, you know, art has to"},{"speaker":"Sarah Selecky","startTime":370.8,"endTime":372.99,"body":"keep moving in order to stay"},{"speaker":"Sarah Selecky","startTime":372.99,"endTime":377.19,"body":"alive. So where the gift economy"},{"speaker":"Sarah Selecky","startTime":372.99,"endTime":377.19,"body":"lines up with the market"},{"speaker":"Sarah Selecky","startTime":377.19,"endTime":379.92,"body":"economy? And how does that rub"},{"speaker":"Sarah Selecky","startTime":377.19,"endTime":379.92,"body":"and how does that affect"},{"speaker":"Sarah Selecky","startTime":379.92,"endTime":382.53,"body":"relationships? And how does that"},{"speaker":"Sarah Selecky","startTime":379.92,"endTime":382.53,"body":"affect your own relationship"},{"speaker":"Sarah Selecky","startTime":382.53,"endTime":384.9,"body":"with yourself? And how does it"},{"speaker":"Sarah Selecky","startTime":382.53,"endTime":384.9,"body":"really affect your relationship"},{"speaker":"Sarah Selecky","startTime":384.9,"endTime":389.01,"body":"with your art? And, you know,"},{"speaker":"Sarah Selecky","startTime":384.9,"endTime":389.01,"body":"can you be purist about it? Do"},{"speaker":"Sarah Selecky","startTime":389.01,"endTime":390.9,"body":"you have to put, you know, you"},{"speaker":"Sarah Selecky","startTime":389.01,"endTime":390.9,"body":"got to put food on the table?"},{"speaker":"Sarah Selecky","startTime":390.9,"endTime":394.05,"body":"How do you do it? So that those"},{"speaker":"Sarah Selecky","startTime":390.9,"endTime":394.05,"body":"were the things that that came"},{"speaker":"Sarah Selecky","startTime":394.08,"endTime":397.68,"body":"up as I was writing it? And"},{"speaker":"Sarah Selecky","startTime":394.08,"endTime":397.68,"body":"yeah, as I began teaching,"},{"speaker":"Sarah Selecky","startTime":397.71,"endTime":401.79,"body":"moving my teaching online, I had"},{"speaker":"Sarah Selecky","startTime":397.71,"endTime":401.79,"body":"more and I discovered more and"},{"speaker":"Sarah Selecky","startTime":401.79,"endTime":406.14,"body":"more and more about Lillian's"},{"speaker":"Sarah Selecky","startTime":401.79,"endTime":406.14,"body":"world. Just through being not"},{"speaker":"Sarah Selecky","startTime":406.14,"endTime":408.87,"body":"just through being on the"},{"speaker":"Sarah Selecky","startTime":406.14,"endTime":408.87,"body":"sidelines myself. Yeah."},{"speaker":"Steve Brown","startTime":409.5,"endTime":412.77,"body":"So only and that's,"},{"speaker":"Steve Brown","startTime":409.5,"endTime":412.77,"body":"that's what everyone runs into."},{"speaker":"Steve Brown","startTime":413.85,"endTime":417.84,"body":"Whether they're from the artsy"},{"speaker":"Steve Brown","startTime":413.85,"endTime":417.84,"body":"side, or the business side, the"},{"speaker":"Steve Brown","startTime":417.84,"endTime":422.79,"body":"artsy side is like, I just want"},{"speaker":"Steve Brown","startTime":417.84,"endTime":422.79,"body":"to create art. And am I selling"},{"speaker":"Steve Brown","startTime":422.79,"endTime":428.04,"body":"out that I actually get an"},{"speaker":"Steve Brown","startTime":422.79,"endTime":428.04,"body":"online store together? And then"},{"speaker":"Steve Brown","startTime":428.04,"endTime":432.93,"body":"start thinking, and how do I run"},{"speaker":"Steve Brown","startTime":428.04,"endTime":432.93,"body":"campaigns to get more people"},{"speaker":"Steve Brown","startTime":432.93,"endTime":437.1,"body":"introduced to my art? You know,"},{"speaker":"Steve Brown","startTime":432.93,"endTime":437.1,"body":"there's that there's that thing"},{"speaker":"Steve Brown","startTime":437.1,"endTime":443.28,"body":"that you wrestle with? How How"},{"speaker":"Steve Brown","startTime":437.1,"endTime":443.28,"body":"do you help people approach that"},{"speaker":"Steve Brown","startTime":443.28,"endTime":447.63,"body":"conversation? How would curious"},{"speaker":"Steve Brown","startTime":443.28,"endTime":447.63,"body":"what's your therapy?"},{"speaker":"Sarah Selecky","startTime":451.08,"endTime":452.34,"body":"Radiant"},{"speaker":"Sarah Selecky","startTime":451.08,"endTime":452.34,"body":"shimmering, light writing"},{"speaker":"Sarah Selecky","startTime":452.34,"endTime":454.71,"body":"radiate shimmering light was my"},{"speaker":"Sarah Selecky","startTime":452.34,"endTime":454.71,"body":"therapy? It's not, it's an"},{"speaker":"Sarah Selecky","startTime":454.71,"endTime":459.87,"body":"unresolvable dilemma. So I think"},{"speaker":"Sarah Selecky","startTime":454.71,"endTime":459.87,"body":"it's an unresolvable dilemma. So"},{"speaker":"Sarah Selecky","startTime":460.05,"endTime":463.08,"body":"I don't think that there's a way"},{"speaker":"Sarah Selecky","startTime":460.05,"endTime":463.08,"body":"to solve the problem. I don't."},{"speaker":"Sarah Selecky","startTime":463.35,"endTime":466.26,"body":"And I maybe wouldn't have said"},{"speaker":"Sarah Selecky","startTime":463.35,"endTime":466.26,"body":"that at the beginning of the"},{"speaker":"Sarah Selecky","startTime":466.26,"endTime":469.59,"body":"writing experience. And my"},{"speaker":"Sarah Selecky","startTime":466.26,"endTime":469.59,"body":"journey through those characters"},{"speaker":"Sarah Selecky","startTime":469.59,"endTime":474.84,"body":"and what they were, what they"},{"speaker":"Sarah Selecky","startTime":469.59,"endTime":474.84,"body":"were doing. In that story, was"},{"speaker":"Sarah Selecky","startTime":474.84,"endTime":477.33,"body":"part of my own journey of"},{"speaker":"Sarah Selecky","startTime":474.84,"endTime":477.33,"body":"figuring out is this resolvable"},{"speaker":"Sarah Selecky","startTime":477.33,"endTime":483.09,"body":"or not, and I think that like so"},{"speaker":"Sarah Selecky","startTime":477.33,"endTime":483.09,"body":"many things, truth exists, where"},{"speaker":"Sarah Selecky","startTime":483.09,"endTime":487.71,"body":"there's a paradox, like the"},{"speaker":"Sarah Selecky","startTime":483.09,"endTime":487.71,"body":"beauty of a paradox, I think we"},{"speaker":"Sarah Selecky","startTime":487.71,"endTime":491.19,"body":"find that echoing in anything"},{"speaker":"Sarah Selecky","startTime":487.71,"endTime":491.19,"body":"that feels really real, it's,"},{"speaker":"Sarah Selecky","startTime":491.22,"endTime":494.7,"body":"it's, it's a both end situation,"},{"speaker":"Sarah Selecky","startTime":491.22,"endTime":494.7,"body":"it's a neither nor situation."},{"speaker":"Sarah Selecky","startTime":494.7,"endTime":502.29,"body":"And I don't, I think that it's,"},{"speaker":"Sarah Selecky","startTime":494.7,"endTime":502.29,"body":"I think that it's about"},{"speaker":"Sarah Selecky","startTime":502.29,"endTime":508.86,"body":"accepting the fact that it's not"},{"speaker":"Sarah Selecky","startTime":502.29,"endTime":508.86,"body":"going to feel resolved. And, and"},{"speaker":"Sarah Selecky","startTime":509.04,"endTime":513.3,"body":"also accepting and understanding"},{"speaker":"Sarah Selecky","startTime":509.04,"endTime":513.3,"body":"that there's a verb to to that"},{"speaker":"Sarah Selecky","startTime":513.3,"endTime":519.09,"body":"balancing, it's not, it's not a"},{"speaker":"Sarah Selecky","startTime":513.3,"endTime":519.09,"body":"achievable, end state, it's"},{"speaker":"Sarah Selecky","startTime":519.57,"endTime":523.92,"body":"responding daily, or moment to"},{"speaker":"Sarah Selecky","startTime":519.57,"endTime":523.92,"body":"moment, even in a way that feels"},{"speaker":"Sarah Selecky","startTime":523.92,"endTime":527.52,"body":"appropriate to you staying in"},{"speaker":"Sarah Selecky","startTime":523.92,"endTime":527.52,"body":"touch with your own values, and"},{"speaker":"Sarah Selecky","startTime":527.52,"endTime":530.64,"body":"writing them down helps, you"},{"speaker":"Sarah Selecky","startTime":527.52,"endTime":530.64,"body":"know, getting some kind of value"},{"speaker":"Sarah Selecky","startTime":530.64,"endTime":533.94,"body":"equation. And then understanding"},{"speaker":"Sarah Selecky","startTime":530.64,"endTime":533.94,"body":"that whatever technology you"},{"speaker":"Sarah Selecky","startTime":533.94,"endTime":541.29,"body":"use, is going to help bring that"},{"speaker":"Sarah Selecky","startTime":533.94,"endTime":541.29,"body":"bring you closer to your own"},{"speaker":"Sarah Selecky","startTime":541.29,"endTime":544.2,"body":"values. So that changes day to"},{"speaker":"Sarah Selecky","startTime":541.29,"endTime":544.2,"body":"day, you know, that can change"},{"speaker":"Sarah Selecky","startTime":544.2,"endTime":547.89,"body":"seasonally that can change your"},{"speaker":"Sarah Selecky","startTime":544.2,"endTime":547.89,"body":"you can change depending on what"},{"speaker":"Sarah Selecky","startTime":547.89,"endTime":551.22,"body":"you're creating, who you want to"},{"speaker":"Sarah Selecky","startTime":547.89,"endTime":551.22,"body":"reach out to the connections"},{"speaker":"Sarah Selecky","startTime":551.22,"endTime":554.85,"body":"that you make through through"},{"speaker":"Sarah Selecky","startTime":551.22,"endTime":554.85,"body":"exposing yourself and promoting"},{"speaker":"Sarah Selecky","startTime":554.85,"endTime":558.12,"body":"yourself. And then there's often"},{"speaker":"Sarah Selecky","startTime":554.85,"endTime":558.12,"body":"with with many writers, in"},{"speaker":"Sarah Selecky","startTime":558.12,"endTime":564.15,"body":"particular, we're introverts. So"},{"speaker":"Sarah Selecky","startTime":558.12,"endTime":564.15,"body":"the idea of the idea of"},{"speaker":"Sarah Selecky","startTime":564.15,"endTime":566.61,"body":"promoting yourself and going out"},{"speaker":"Sarah Selecky","startTime":564.15,"endTime":566.61,"body":"and putting it it's like, it's"},{"speaker":"Sarah Selecky","startTime":566.61,"endTime":570.0,"body":"just like there's this extra"},{"speaker":"Sarah Selecky","startTime":566.61,"endTime":570.0,"body":"layer that that sometimes feels"},{"speaker":"Sarah Selecky","startTime":570.0,"endTime":576.3,"body":"even harder than other times. So"},{"speaker":"Sarah Selecky","startTime":570.0,"endTime":576.3,"body":"I don't you know, I don't, I"},{"speaker":"Sarah Selecky","startTime":576.3,"endTime":579.21,"body":"don't have a lot of advice"},{"speaker":"Sarah Selecky","startTime":576.3,"endTime":579.21,"body":"except to pay attention and to,"},{"speaker":"Sarah Selecky","startTime":580.23,"endTime":583.92,"body":"to know that you're not, you're"},{"speaker":"Sarah Selecky","startTime":580.23,"endTime":583.92,"body":"only doing it wrong if if and"},{"speaker":"Sarah Selecky","startTime":583.92,"endTime":586.38,"body":"when it feels bad, and then just"},{"speaker":"Sarah Selecky","startTime":583.92,"endTime":586.38,"body":"you know, take a pause."},{"speaker":"Steve Brown","startTime":587.01,"endTime":592.53,"body":"So you hit like on"},{"speaker":"Steve Brown","startTime":587.01,"endTime":592.53,"body":"three really great thoughts to"},{"speaker":"Steve Brown","startTime":592.56,"endTime":601.77,"body":"explore. Okay, so I think it's"},{"speaker":"Steve Brown","startTime":592.56,"endTime":601.77,"body":"inherent in And so in Lillian's"},{"speaker":"Steve Brown","startTime":601.77,"endTime":605.58,"body":"case or in a in an"},{"speaker":"Steve Brown","startTime":601.77,"endTime":605.58,"body":"entrepreneur's case, you know,"},{"speaker":"Steve Brown","startTime":605.58,"endTime":611.19,"body":"they're wanting that one silver"},{"speaker":"Steve Brown","startTime":605.58,"endTime":611.19,"body":"bullet that resolves this art,"},{"speaker":"Steve Brown","startTime":611.64,"endTime":615.66,"body":"art to business application."},{"speaker":"Steve Brown","startTime":611.64,"endTime":615.66,"body":"And, and the truth is there's no"},{"speaker":"Steve Brown","startTime":615.66,"endTime":618.63,"body":"silver bullet, but that's what"},{"speaker":"Steve Brown","startTime":615.66,"endTime":618.63,"body":"we're hoping to find. And so we"},{"speaker":"Steve Brown","startTime":618.63,"endTime":622.68,"body":"search it. But what we don't"},{"speaker":"Steve Brown","startTime":618.63,"endTime":622.68,"body":"realize, actually, there's a"},{"speaker":"Steve Brown","startTime":622.68,"endTime":627.78,"body":"process. There's an application"},{"speaker":"Steve Brown","startTime":622.68,"endTime":627.78,"body":"of principles. And the other"},{"speaker":"Steve Brown","startTime":627.78,"endTime":630.96,"body":"thing you touched on what's, you"},{"speaker":"Steve Brown","startTime":627.78,"endTime":630.96,"body":"know, you have to figure out"},{"speaker":"Steve Brown","startTime":630.96,"endTime":637.41,"body":"what you're about. And weave"},{"speaker":"Steve Brown","startTime":630.96,"endTime":637.41,"body":"that in that process. So you."},{"speaker":"Steve Brown","startTime":640.02,"endTime":644.85,"body":"And so first, you have to get"},{"speaker":"Steve Brown","startTime":640.02,"endTime":644.85,"body":"your messaging, right. And then"},{"speaker":"Steve Brown","startTime":644.88,"endTime":648.36,"body":"here we are, in this time and"},{"speaker":"Steve Brown","startTime":644.88,"endTime":648.36,"body":"age, there's a technology"},{"speaker":"Steve Brown","startTime":648.36,"endTime":653.1,"body":"application, but that technology"},{"speaker":"Steve Brown","startTime":648.36,"endTime":653.1,"body":"is going to change. Oh, yeah,"},{"speaker":"Steve Brown","startTime":653.25,"endTime":658.62,"body":"it's changed. But, but it's"},{"speaker":"Steve Brown","startTime":653.25,"endTime":658.62,"body":"universal across time, you're"},{"speaker":"Steve Brown","startTime":658.62,"endTime":662.22,"body":"gathering your messaging, right?"},{"speaker":"Steve Brown","startTime":658.62,"endTime":662.22,"body":"utilizing the technology of your"},{"speaker":"Steve Brown","startTime":662.22,"endTime":666.87,"body":"day, having a way to connect"},{"speaker":"Steve Brown","startTime":662.22,"endTime":666.87,"body":"with people in a in an authentic"},{"speaker":"Steve Brown","startTime":666.87,"endTime":672.93,"body":"way, that, that you're so your"},{"speaker":"Steve Brown","startTime":666.87,"endTime":672.93,"body":"multi level conversation that"},{"speaker":"Steve Brown","startTime":672.93,"endTime":673.71,"body":"you brought up?"},{"speaker":"Sarah Selecky","startTime":673.92,"endTime":674.46,"body":"Mm hmm."},{"speaker":"Steve Brown","startTime":674.67,"endTime":677.58,"body":"So here's, we've"},{"speaker":"Steve Brown","startTime":674.67,"endTime":677.58,"body":"all been exposed to it in some"},{"speaker":"Steve Brown","startTime":677.58,"endTime":682.68,"body":"way, either as a participant or"},{"speaker":"Steve Brown","startTime":677.58,"endTime":682.68,"body":"a victim of that, okay. And"},{"speaker":"Steve Brown","startTime":682.68,"endTime":686.64,"body":"here's the dilemma that the"},{"speaker":"Steve Brown","startTime":682.68,"endTime":686.64,"body":"multi level marketing process"},{"speaker":"Steve Brown","startTime":687.18,"endTime":692.97,"body":"presents to I look at you as my"},{"speaker":"Steve Brown","startTime":687.18,"endTime":692.97,"body":"friend, or do I look at you as a"},{"speaker":"Steve Brown","startTime":692.97,"endTime":697.8,"body":"sale. And if you're not, if I'm"},{"speaker":"Steve Brown","startTime":692.97,"endTime":697.8,"body":"not looking at you as a sale,"},{"speaker":"Steve Brown","startTime":698.04,"endTime":702.39,"body":"then in my failing on my"},{"speaker":"Steve Brown","startTime":698.04,"endTime":702.39,"body":"commitment to reach my goals,"},{"speaker":"Steve Brown","startTime":702.45,"endTime":707.34,"body":"and that's what I call quotas,"},{"speaker":"Steve Brown","startTime":702.45,"endTime":707.34,"body":"the quotas, everything wrong"},{"speaker":"Steve Brown","startTime":707.64,"endTime":711.3,"body":"with what it means that I just"},{"speaker":"Steve Brown","startTime":707.64,"endTime":711.3,"body":"want to make my quota whether"},{"speaker":"Steve Brown","startTime":711.3,"endTime":715.83,"body":"it's right for you or not, I"},{"speaker":"Steve Brown","startTime":711.3,"endTime":715.83,"body":"need to hit my quota. Yeah. And"},{"speaker":"Steve Brown","startTime":715.83,"endTime":720.48,"body":"I love that, that you brought"},{"speaker":"Steve Brown","startTime":715.83,"endTime":720.48,"body":"that up, because that's"},{"speaker":"Steve Brown","startTime":720.48,"endTime":724.47,"body":"universal in many applications."},{"speaker":"Steve Brown","startTime":720.48,"endTime":724.47,"body":"And if we start to look at each"},{"speaker":"Steve Brown","startTime":724.47,"endTime":731.61,"body":"other as humans, and if I really"},{"speaker":"Steve Brown","startTime":724.47,"endTime":731.61,"body":"want to help you, then my, my"},{"speaker":"Steve Brown","startTime":731.61,"endTime":736.08,"body":"quota subordinate to, what's the"},{"speaker":"Steve Brown","startTime":731.61,"endTime":736.08,"body":"most valuable thing for you, and"},{"speaker":"Steve Brown","startTime":736.08,"endTime":741.63,"body":"if it happens to be what I'm"},{"speaker":"Steve Brown","startTime":736.08,"endTime":741.63,"body":"about, we'll work that in. But"},{"speaker":"Steve Brown","startTime":741.63,"endTime":745.26,"body":"after we determine whether this"},{"speaker":"Steve Brown","startTime":741.63,"endTime":745.26,"body":"is even a good conversation"},{"speaker":"Steve Brown","startTime":745.26,"endTime":745.92,"body":"around, yeah,"},{"speaker":"Sarah Selecky","startTime":746.43,"endTime":748.44,"body":"it's so tricky,"},{"speaker":"Sarah Selecky","startTime":746.43,"endTime":748.44,"body":"though, like that very, it"},{"speaker":"Sarah Selecky","startTime":748.44,"endTime":751.8,"body":"sounds very calming when you put"},{"speaker":"Sarah Selecky","startTime":748.44,"endTime":751.8,"body":"it that way. But anyone in that"},{"speaker":"Sarah Selecky","startTime":751.8,"endTime":756.24,"body":"position? I mean, how do you"},{"speaker":"Sarah Selecky","startTime":751.8,"endTime":756.24,"body":"know? Where's the Where's your"},{"speaker":"Sarah Selecky","startTime":756.24,"endTime":760.62,"body":"center? Where Where are you"},{"speaker":"Sarah Selecky","startTime":756.24,"endTime":760.62,"body":"grounded in knowing how do you"},{"speaker":"Sarah Selecky","startTime":760.62,"endTime":763.71,"body":"know if you're doing it the"},{"speaker":"Sarah Selecky","startTime":760.62,"endTime":763.71,"body":"right way or not. And it's,"},{"speaker":"Sarah Selecky","startTime":763.77,"endTime":767.49,"body":"it's, it's not something that is"},{"speaker":"Sarah Selecky","startTime":763.77,"endTime":767.49,"body":"a template, it's person to"},{"speaker":"Sarah Selecky","startTime":767.49,"endTime":772.35,"body":"person, there you go. And it's"},{"speaker":"Sarah Selecky","startTime":767.49,"endTime":772.35,"body":"day to day, and, you know,"},{"speaker":"Sarah Selecky","startTime":772.35,"endTime":776.52,"body":"there's a knowledge, it's not"},{"speaker":"Sarah Selecky","startTime":772.35,"endTime":776.52,"body":"even multi level marketing. But"},{"speaker":"Sarah Selecky","startTime":776.52,"endTime":781.41,"body":"anything where you are offering"},{"speaker":"Sarah Selecky","startTime":776.52,"endTime":781.41,"body":"something to someone else, even"},{"speaker":"Sarah Selecky","startTime":781.41,"endTime":785.91,"body":"if it's like a teaching, that"},{"speaker":"Sarah Selecky","startTime":781.41,"endTime":785.91,"body":"has no price attached, there's"},{"speaker":"Sarah Selecky","startTime":785.91,"endTime":790.62,"body":"this there is a resistance, it's"},{"speaker":"Sarah Selecky","startTime":785.91,"endTime":790.62,"body":"like, before any creative act,"},{"speaker":"Sarah Selecky","startTime":790.65,"endTime":793.44,"body":"there's going to be a"},{"speaker":"Sarah Selecky","startTime":790.65,"endTime":793.44,"body":"resistance. So part of the role"},{"speaker":"Sarah Selecky","startTime":793.44,"endTime":797.37,"body":"of a good helper is to"},{"speaker":"Sarah Selecky","startTime":793.44,"endTime":797.37,"body":"understand that someone's going"},{"speaker":"Sarah Selecky","startTime":797.37,"endTime":802.56,"body":"to resist understand that"},{"speaker":"Sarah Selecky","startTime":797.37,"endTime":802.56,"body":"tension. And then, you know, on"},{"speaker":"Sarah Selecky","startTime":802.56,"endTime":806.07,"body":"the on what I think is the"},{"speaker":"Sarah Selecky","startTime":802.56,"endTime":806.07,"body":"nefarious side, manipulate that,"},{"speaker":"Sarah Selecky","startTime":806.7,"endTime":809.85,"body":"and then on the on the"},{"speaker":"Sarah Selecky","startTime":806.7,"endTime":809.85,"body":"compassionate side, ease someone"},{"speaker":"Sarah Selecky","startTime":809.85,"endTime":816.6,"body":"into growing. And I don't think"},{"speaker":"Sarah Selecky","startTime":809.85,"endTime":816.6,"body":"I mean, you can, we've all seen"},{"speaker":"Sarah Selecky","startTime":816.6,"endTime":818.76,"body":"if you've been if you've just"},{"speaker":"Sarah Selecky","startTime":816.6,"endTime":818.76,"body":"touched on marketing and seen"},{"speaker":"Sarah Selecky","startTime":818.76,"endTime":822.03,"body":"the language, you can see how"},{"speaker":"Sarah Selecky","startTime":818.76,"endTime":822.03,"body":"easily manipulable that is, and"},{"speaker":"Sarah Selecky","startTime":822.03,"endTime":826.5,"body":"that someone who has been"},{"speaker":"Sarah Selecky","startTime":822.03,"endTime":826.5,"body":"coached to manipulate through"},{"speaker":"Sarah Selecky","startTime":826.59,"endTime":832.47,"body":"that tension that place of"},{"speaker":"Sarah Selecky","startTime":826.59,"endTime":832.47,"body":"tension feels quite can feel"},{"speaker":"Sarah Selecky","startTime":832.95,"endTime":835.62,"body":"quite right about it can feel"},{"speaker":"Sarah Selecky","startTime":832.95,"endTime":835.62,"body":"quite righteous about it, that"},{"speaker":"Sarah Selecky","startTime":835.62,"endTime":840.18,"body":"they're doing like that. They"},{"speaker":"Sarah Selecky","startTime":835.62,"endTime":840.18,"body":"you know, people want to be sold"},{"speaker":"Sarah Selecky","startTime":840.21,"endTime":842.82,"body":"something people want to have"},{"speaker":"Sarah Selecky","startTime":840.21,"endTime":842.82,"body":"this chain like this is for"},{"speaker":"Sarah Selecky","startTime":842.82,"endTime":847.47,"body":"them. And, you know, that's"},{"speaker":"Sarah Selecky","startTime":842.82,"endTime":847.47,"body":"really tricky ground. Yeah,"},{"speaker":"Sarah Selecky","startTime":847.5,"endTime":847.92,"body":"yeah."},{"speaker":"Steve Brown","startTime":848.13,"endTime":853.17,"body":"I loved Alright, so"},{"speaker":"Steve Brown","startTime":848.13,"endTime":853.17,"body":"we're a story brand. We were the"},{"speaker":"Steve Brown","startTime":853.17,"endTime":856.05,"body":"first story brand certified"},{"speaker":"Steve Brown","startTime":853.17,"endTime":856.05,"body":"agency, most story brand"},{"speaker":"Steve Brown","startTime":856.05,"endTime":859.5,"body":"certified guide now. And there's"},{"speaker":"Steve Brown","startTime":856.05,"endTime":859.5,"body":"a seven part framework, it's a"},{"speaker":"Steve Brown","startTime":859.5,"endTime":863.97,"body":"template or it's a, a system to"},{"speaker":"Steve Brown","startTime":859.5,"endTime":863.97,"body":"apply the rules of story into"},{"speaker":"Steve Brown","startTime":863.97,"endTime":867.48,"body":"your marketing. And one of the"},{"speaker":"Steve Brown","startTime":863.97,"endTime":867.48,"body":"key points that makes it so"},{"speaker":"Steve Brown","startTime":867.48,"endTime":871.56,"body":"powerful is to, to that to"},{"speaker":"Steve Brown","startTime":867.48,"endTime":871.56,"body":"realize that the people you want"},{"speaker":"Steve Brown","startTime":871.56,"endTime":874.53,"body":"to help, they're the hero in"},{"speaker":"Steve Brown","startTime":871.56,"endTime":874.53,"body":"their story, and you're the"},{"speaker":"Steve Brown","startTime":874.53,"endTime":879.81,"body":"helper, you're the guide. So I"},{"speaker":"Steve Brown","startTime":874.53,"endTime":879.81,"body":"love this conversation and about"},{"speaker":"Steve Brown","startTime":879.84,"endTime":885.09,"body":"the resistance that a guide is"},{"speaker":"Steve Brown","startTime":879.84,"endTime":885.09,"body":"going to meet. talk some more to"},{"speaker":"Steve Brown","startTime":885.09,"endTime":885.78,"body":"us. Yeah,"},{"speaker":"Sarah Selecky","startTime":886.26,"endTime":889.35,"body":"yeah. I mean,"},{"speaker":"Sarah Selecky","startTime":886.26,"endTime":889.35,"body":"that's okay. I want to caveat"},{"speaker":"Sarah Selecky","startTime":889.35,"endTime":892.14,"body":"this by saying like later Can we"},{"speaker":"Sarah Selecky","startTime":889.35,"endTime":892.14,"body":"talk about other methods, other"},{"speaker":"Sarah Selecky","startTime":892.14,"endTime":896.37,"body":"story forms other than hero's"},{"speaker":"Sarah Selecky","startTime":892.14,"endTime":896.37,"body":"journey because everything this"},{"speaker":"Sarah Selecky","startTime":896.37,"endTime":898.89,"body":"is like, and I don't have"},{"speaker":"Sarah Selecky","startTime":896.37,"endTime":898.89,"body":"answers around this. I'm still"},{"speaker":"Sarah Selecky","startTime":898.89,"endTime":902.31,"body":"just exploring it myself. But we"},{"speaker":"Sarah Selecky","startTime":898.89,"endTime":902.31,"body":"have been inundated, we had like"},{"speaker":"Sarah Selecky","startTime":902.31,"endTime":905.22,"body":"the dominant paradigm has told"},{"speaker":"Sarah Selecky","startTime":902.31,"endTime":905.22,"body":"us that the hero's journey is"},{"speaker":"Sarah Selecky","startTime":905.22,"endTime":910.44,"body":"the only story. And that's not"},{"speaker":"Sarah Selecky","startTime":905.22,"endTime":910.44,"body":"true. It's just the one. It's"},{"speaker":"Sarah Selecky","startTime":910.44,"endTime":915.12,"body":"the one that that we work. It's"},{"speaker":"Sarah Selecky","startTime":910.44,"endTime":915.12,"body":"the paradigm we work within. So,"},{"speaker":"Sarah Selecky","startTime":915.78,"endTime":919.83,"body":"you know, the caveat is, we also"},{"speaker":"Sarah Selecky","startTime":915.78,"endTime":919.83,"body":"know that there are things about"},{"speaker":"Sarah Selecky","startTime":919.86,"endTime":922.83,"body":"the paradigm we live in that"},{"speaker":"Sarah Selecky","startTime":919.86,"endTime":922.83,"body":"aren't working. So if the main"},{"speaker":"Sarah Selecky","startTime":922.83,"endTime":927.81,"body":"story form is a part of that, I"},{"speaker":"Sarah Selecky","startTime":922.83,"endTime":927.81,"body":"think that as creatives, it"},{"speaker":"Sarah Selecky","startTime":927.81,"endTime":931.35,"body":"behooves us to interrogate that"},{"speaker":"Sarah Selecky","startTime":927.81,"endTime":931.35,"body":"and dismantle it and break it up"},{"speaker":"Sarah Selecky","startTime":931.35,"endTime":934.32,"body":"and see if there are other ways"},{"speaker":"Sarah Selecky","startTime":931.35,"endTime":934.32,"body":"to looking at story so that I"},{"speaker":"Sarah Selecky","startTime":934.32,"endTime":937.02,"body":"want to look at that later."},{"speaker":"Sarah Selecky","startTime":934.32,"endTime":937.02,"body":"That's part and talk about and"},{"speaker":"Sarah Selecky","startTime":937.02,"endTime":940.35,"body":"see what you think about it. But"},{"speaker":"Sarah Selecky","startTime":937.02,"endTime":940.35,"body":"as far as that resistance in the"},{"speaker":"Sarah Selecky","startTime":940.35,"endTime":944.01,"body":"classic hero's journey, and even"},{"speaker":"Sarah Selecky","startTime":940.35,"endTime":944.01,"body":"the heroines journey, there"},{"speaker":"Sarah Selecky","startTime":944.01,"endTime":948.99,"body":"comes there comes a call an"},{"speaker":"Sarah Selecky","startTime":944.01,"endTime":948.99,"body":"initiation and invitation. And"},{"speaker":"Sarah Selecky","startTime":948.99,"endTime":953.25,"body":"the hero always says no first,"},{"speaker":"Sarah Selecky","startTime":948.99,"endTime":953.25,"body":"because it means it means"},{"speaker":"Sarah Selecky","startTime":953.28,"endTime":956.85,"body":"changing the status quo of what"},{"speaker":"Sarah Selecky","startTime":953.28,"endTime":956.85,"body":"the end whether the status quo"},{"speaker":"Sarah Selecky","startTime":956.85,"endTime":961.53,"body":"is happy or unhappy, or you"},{"speaker":"Sarah Selecky","startTime":956.85,"endTime":961.53,"body":"know, a story of success or"},{"speaker":"Sarah Selecky","startTime":961.68,"endTime":965.52,"body":"despair, it's comfortable, it's"},{"speaker":"Sarah Selecky","startTime":961.68,"endTime":965.52,"body":"what's known. So calling into"},{"speaker":"Sarah Selecky","startTime":965.52,"endTime":968.46,"body":"the unknown is just it's the"},{"speaker":"Sarah Selecky","startTime":965.52,"endTime":968.46,"body":"it's the initial you see it, you"},{"speaker":"Sarah Selecky","startTime":968.46,"endTime":970.2,"body":"see it everywhere you see it in"},{"speaker":"Sarah Selecky","startTime":968.46,"endTime":970.2,"body":"books, you read, you see it in"},{"speaker":"Sarah Selecky","startTime":970.2,"endTime":973.17,"body":"TV shows, every episode has a"},{"speaker":"Sarah Selecky","startTime":970.2,"endTime":973.17,"body":"moment where here's the new"},{"speaker":"Sarah Selecky","startTime":973.17,"endTime":978.93,"body":"thing that you can do. And the"},{"speaker":"Sarah Selecky","startTime":973.17,"endTime":978.93,"body":"hero or the collective says, I"},{"speaker":"Sarah Selecky","startTime":978.93,"endTime":982.92,"body":"don't think so I don't have to"},{"speaker":"Sarah Selecky","startTime":978.93,"endTime":982.92,"body":"do that. And that invitation is"},{"speaker":"Sarah Selecky","startTime":982.92,"endTime":985.8,"body":"always going to be the"},{"speaker":"Sarah Selecky","startTime":982.92,"endTime":985.8,"body":"invitation to the journey,"},{"speaker":"Sarah Selecky","startTime":985.83,"endTime":989.28,"body":"which, again, whether it's a"},{"speaker":"Sarah Selecky","startTime":985.83,"endTime":989.28,"body":"hero's journey of an external or"},{"speaker":"Sarah Selecky","startTime":989.28,"endTime":992.22,"body":"a heroines journey, which is"},{"speaker":"Sarah Selecky","startTime":989.28,"endTime":992.22,"body":"more internal, it is a place of"},{"speaker":"Sarah Selecky","startTime":992.22,"endTime":995.52,"body":"evolution and transformation. So"},{"speaker":"Sarah Selecky","startTime":992.22,"endTime":995.52,"body":"it the journey will bring you to"},{"speaker":"Sarah Selecky","startTime":995.52,"endTime":997.38,"body":"a place of knowing things that"},{"speaker":"Sarah Selecky","startTime":995.52,"endTime":997.38,"body":"you didn't know, before"},{"speaker":"Sarah Selecky","startTime":997.38,"endTime":999.69,"body":"understanding things you didn't"},{"speaker":"Sarah Selecky","startTime":997.38,"endTime":999.69,"body":"understand before, all of that"},{"speaker":"Sarah Selecky","startTime":999.69,"endTime":1002.42,"body":"stuff with brick, which brings"},{"speaker":"Sarah Selecky","startTime":999.69,"endTime":1002.42,"body":"you to another place, which is"},{"speaker":"Sarah Selecky","startTime":1002.48,"endTime":1006.05,"body":"hopefully a better place, but"},{"speaker":"Sarah Selecky","startTime":1002.48,"endTime":1006.05,"body":"you know, a growth place. Right?"},{"speaker":"Sarah Selecky","startTime":1006.56,"endTime":1013.31,"body":"So understanding, I can see how,"},{"speaker":"Sarah Selecky","startTime":1006.56,"endTime":1013.31,"body":"in any case, I can see how in"},{"speaker":"Sarah Selecky","startTime":1013.31,"endTime":1017.9,"body":"any kind of marketing template"},{"speaker":"Sarah Selecky","startTime":1013.31,"endTime":1017.9,"body":"or idea of how to go forward"},{"speaker":"Sarah Selecky","startTime":1017.9,"endTime":1020.33,"body":"that way, if you understand that"},{"speaker":"Sarah Selecky","startTime":1017.9,"endTime":1020.33,"body":"the person you're working with"},{"speaker":"Sarah Selecky","startTime":1020.33,"endTime":1026.15,"body":"is going to say no first. You"},{"speaker":"Sarah Selecky","startTime":1020.33,"endTime":1026.15,"body":"can, you can work with that you"},{"speaker":"Sarah Selecky","startTime":1026.15,"endTime":1027.83,"body":"can work with that,"},{"speaker":"Sarah Selecky","startTime":1026.15,"endTime":1027.83,"body":"understanding that that's part"},{"speaker":"Sarah Selecky","startTime":1027.83,"endTime":1029.75,"body":"of the natural part of the"},{"speaker":"Sarah Selecky","startTime":1027.83,"endTime":1029.75,"body":"journey of growth."},{"speaker":"Steve Brown","startTime":1030.65,"endTime":1037.82,"body":"So, so being a"},{"speaker":"Steve Brown","startTime":1030.65,"endTime":1037.82,"body":"better helper. Hmm. And, you"},{"speaker":"Steve Brown","startTime":1037.82,"endTime":1040.91,"body":"know, one of the things that we"},{"speaker":"Steve Brown","startTime":1037.82,"endTime":1040.91,"body":"wanted to discuss as well, as we"},{"speaker":"Steve Brown","startTime":1040.91,"endTime":1045.08,"body":"talked about the resistance,"},{"speaker":"Steve Brown","startTime":1040.91,"endTime":1045.08,"body":"the, the enemy of being creative"},{"speaker":"Steve Brown","startTime":1045.08,"endTime":1049.55,"body":"is a resistance that we face."},{"speaker":"Steve Brown","startTime":1045.08,"endTime":1049.55,"body":"And understanding that people"},{"speaker":"Steve Brown","startTime":1049.64,"endTime":1053.09,"body":"that need to go to a change are"},{"speaker":"Steve Brown","startTime":1049.64,"endTime":1053.09,"body":"realizing they need to embrace"},{"speaker":"Steve Brown","startTime":1053.09,"endTime":1057.08,"body":"some solution to solve whatever"},{"speaker":"Steve Brown","startTime":1053.09,"endTime":1057.08,"body":"it is that's making them"},{"speaker":"Steve Brown","startTime":1057.08,"endTime":1061.52,"body":"uncomfortable. And where the how"},{"speaker":"Steve Brown","startTime":1057.08,"endTime":1061.52,"body":"helper, how do you approach"},{"speaker":"Steve Brown","startTime":1061.55,"endTime":1064.34,"body":"let's talk more about"},{"speaker":"Steve Brown","startTime":1061.55,"endTime":1064.34,"body":"approaching the resistance of a"},{"speaker":"Steve Brown","startTime":1064.34,"endTime":1067.4,"body":"better? Yeah, version of a"},{"speaker":"Steve Brown","startTime":1064.34,"endTime":1067.4,"body":"helper?"},{"speaker":"Sarah Selecky","startTime":1068.89,"endTime":1071.95,"body":"Yeah, well, it's"},{"speaker":"Sarah Selecky","startTime":1068.89,"endTime":1071.95,"body":"this, you know, I love how you"},{"speaker":"Sarah Selecky","startTime":1072.01,"endTime":1076.36,"body":"how you introduce that, because"},{"speaker":"Sarah Selecky","startTime":1072.01,"endTime":1076.36,"body":"as you were speaking, I was just"},{"speaker":"Sarah Selecky","startTime":1076.36,"endTime":1081.25,"body":"reflecting. It's not unlike"},{"speaker":"Sarah Selecky","startTime":1076.36,"endTime":1081.25,"body":"being a good friend. And it's"},{"speaker":"Sarah Selecky","startTime":1081.25,"endTime":1084.25,"body":"not for it's not over the short"},{"speaker":"Sarah Selecky","startTime":1081.25,"endTime":1084.25,"body":"term, it's long term. So it's"},{"speaker":"Sarah Selecky","startTime":1084.25,"endTime":1086.68,"body":"really it's you build a"},{"speaker":"Sarah Selecky","startTime":1084.25,"endTime":1086.68,"body":"relationship with someone, and"},{"speaker":"Sarah Selecky","startTime":1086.68,"endTime":1089.23,"body":"then you get to understand them."},{"speaker":"Sarah Selecky","startTime":1086.68,"endTime":1089.23,"body":"And you can actually empathize"},{"speaker":"Sarah Selecky","startTime":1089.26,"endTime":1091.63,"body":"better with them, the longer you"},{"speaker":"Sarah Selecky","startTime":1089.26,"endTime":1091.63,"body":"know them, you can't assume"},{"speaker":"Sarah Selecky","startTime":1091.63,"endTime":1095.95,"body":"things about the other person"},{"speaker":"Sarah Selecky","startTime":1091.63,"endTime":1095.95,"body":"beyond basic assumptions that"},{"speaker":"Sarah Selecky","startTime":1095.95,"endTime":1098.35,"body":"everyone wants to feel, you"},{"speaker":"Sarah Selecky","startTime":1095.95,"endTime":1098.35,"body":"know, happy and be out of"},{"speaker":"Sarah Selecky","startTime":1098.35,"endTime":1101.41,"body":"suffering and the rest of it,"},{"speaker":"Sarah Selecky","startTime":1098.35,"endTime":1101.41,"body":"but I mean, what someone needs"},{"speaker":"Sarah Selecky","startTime":1101.41,"endTime":1105.25,"body":"at this stage in their life, you"},{"speaker":"Sarah Selecky","startTime":1101.41,"endTime":1105.25,"body":"can't assume you know, but if"},{"speaker":"Sarah Selecky","startTime":1105.25,"endTime":1108.85,"body":"you have a relationship with a"},{"speaker":"Sarah Selecky","startTime":1105.25,"endTime":1108.85,"body":"person, and you build trust with"},{"speaker":"Sarah Selecky","startTime":1108.85,"endTime":1113.77,"body":"the person, when they are"},{"speaker":"Sarah Selecky","startTime":1108.85,"endTime":1113.77,"body":"spinning their wheels, you can"},{"speaker":"Sarah Selecky","startTime":1113.77,"endTime":1116.47,"body":"sometimes just say like, here's"},{"speaker":"Sarah Selecky","startTime":1113.77,"endTime":1116.47,"body":"some traction, here's this"},{"speaker":"Sarah Selecky","startTime":1116.47,"endTime":1119.32,"body":"might, for someone like you"},{"speaker":"Sarah Selecky","startTime":1116.47,"endTime":1119.32,"body":"who's spinning, who's seeing you"},{"speaker":"Sarah Selecky","startTime":1119.32,"endTime":1123.52,"body":"appear to be spinning your"},{"speaker":"Sarah Selecky","startTime":1119.32,"endTime":1123.52,"body":"wheels. Knowing you the way I do"},{"speaker":"Sarah Selecky","startTime":1123.73,"endTime":1127.51,"body":"this might give you some"},{"speaker":"Sarah Selecky","startTime":1123.73,"endTime":1127.51,"body":"traction. And, and then you give"},{"speaker":"Sarah Selecky","startTime":1127.51,"endTime":1131.86,"body":"it to them, you know, you guide"},{"speaker":"Sarah Selecky","startTime":1127.51,"endTime":1131.86,"body":"from the side. And you let them"},{"speaker":"Sarah Selecky","startTime":1132.52,"endTime":1136.0,"body":"and you let them take it and and"},{"speaker":"Sarah Selecky","startTime":1132.52,"endTime":1136.0,"body":"then it becomes their journey."},{"speaker":"Sarah Selecky","startTime":1136.0,"endTime":1138.34,"body":"It's not like here, let me put"},{"speaker":"Sarah Selecky","startTime":1136.0,"endTime":1138.34,"body":"you in this vehicle that I made"},{"speaker":"Sarah Selecky","startTime":1138.34,"endTime":1140.29,"body":"it so souped up, it's amazing,"},{"speaker":"Sarah Selecky","startTime":1138.34,"endTime":1140.29,"body":"you're going to have the rest of"},{"speaker":"Sarah Selecky","startTime":1140.29,"endTime":1142.9,"body":"your life because Sure enough,"},{"speaker":"Sarah Selecky","startTime":1140.29,"endTime":1142.9,"body":"they could. But then they get"},{"speaker":"Sarah Selecky","startTime":1142.93,"endTime":1144.97,"body":"out they step out of it. And"},{"speaker":"Sarah Selecky","startTime":1142.93,"endTime":1144.97,"body":"then they're still spinning"},{"speaker":"Sarah Selecky","startTime":1144.97,"endTime":1146.62,"body":"their wheels because they"},{"speaker":"Sarah Selecky","startTime":1144.97,"endTime":1146.62,"body":"haven't figured out how to take"},{"speaker":"Sarah Selecky","startTime":1146.68,"endTime":1152.56,"body":"traction themselves. So I don't"},{"speaker":"Sarah Selecky","startTime":1146.68,"endTime":1152.56,"body":"think that you I don't I don't"},{"speaker":"Sarah Selecky","startTime":1152.56,"endTime":1159.13,"body":"know that you can do that."},{"speaker":"Sarah Selecky","startTime":1152.56,"endTime":1159.13,"body":"Without a wider perspective, a"},{"speaker":"Sarah Selecky","startTime":1159.13,"endTime":1162.07,"body":"wider view on the humaneness of"},{"speaker":"Sarah Selecky","startTime":1159.13,"endTime":1162.07,"body":"the person in front of you and a"},{"speaker":"Sarah Selecky","startTime":1162.07,"endTime":1167.74,"body":"whole lot of humility and space"},{"speaker":"Sarah Selecky","startTime":1162.07,"endTime":1167.74,"body":"and space. You know spaciousness"},{"speaker":"Sarah Selecky","startTime":1167.74,"endTime":1172.6,"body":"around, it's not just having a"},{"speaker":"Sarah Selecky","startTime":1167.74,"endTime":1172.6,"body":"slow, like, letting them fun."},{"speaker":"Sarah Selecky","startTime":1172.6,"endTime":1175.99,"body":"Take it, take it, take it if you"},{"speaker":"Sarah Selecky","startTime":1172.6,"endTime":1175.99,"body":"want it, leave it if you don't"},{"speaker":"Sarah Selecky","startTime":1175.99,"endTime":1178.66,"body":"like I have this idea for how"},{"speaker":"Sarah Selecky","startTime":1175.99,"endTime":1178.66,"body":"your life might be better. But"},{"speaker":"Sarah Selecky","startTime":1179.08,"endTime":1180.82,"body":"here you go. It's up to you. I"},{"speaker":"Sarah Selecky","startTime":1179.08,"endTime":1180.82,"body":"mean, that is another"},{"speaker":"Sarah Selecky","startTime":1180.82,"endTime":1186.19,"body":"manipulative tactic. That I"},{"speaker":"Sarah Selecky","startTime":1180.82,"endTime":1186.19,"body":"think that's a hole or even just"},{"speaker":"Sarah Selecky","startTime":1186.19,"endTime":1188.95,"body":"saying you don't want this like"},{"speaker":"Sarah Selecky","startTime":1186.19,"endTime":1188.95,"body":"for certain people. I think even"},{"speaker":"Sarah Selecky","startTime":1188.95,"endTime":1191.68,"body":"just saying like psychologists"},{"speaker":"Sarah Selecky","startTime":1188.95,"endTime":1191.68,"body":"have done the studies, right."},{"speaker":"Sarah Selecky","startTime":1191.68,"endTime":1196.3,"body":"There are certain people who you"},{"speaker":"Sarah Selecky","startTime":1191.68,"endTime":1196.3,"body":"can say, this is probably not"},{"speaker":"Sarah Selecky","startTime":1196.3,"endTime":1199.93,"body":"for you, and then leave it and"},{"speaker":"Sarah Selecky","startTime":1196.3,"endTime":1199.93,"body":"walk away and that's what that's"},{"speaker":"Sarah Selecky","startTime":1199.93,"endTime":1203.2,"body":"about. It's gonna make them want"},{"speaker":"Sarah Selecky","startTime":1199.93,"endTime":1203.2,"body":"it. You know? Like Hendrick's"},{"speaker":"Sarah Selecky","startTime":1203.2,"endTime":1205.54,"body":"gin. I remember when Hendrick's"},{"speaker":"Sarah Selecky","startTime":1203.2,"endTime":1205.54,"body":"gin came out, and they had this"},{"speaker":"Sarah Selecky","startTime":1205.54,"endTime":1208.9,"body":"whole, like, advertising, which"},{"speaker":"Sarah Selecky","startTime":1205.54,"endTime":1208.9,"body":"was like, This isn't for"},{"speaker":"Sarah Selecky","startTime":1208.9,"endTime":1213.82,"body":"everyone. Most people won't like"},{"speaker":"Sarah Selecky","startTime":1208.9,"endTime":1213.82,"body":"this, you know, like, I'm one of"},{"speaker":"Sarah Selecky","startTime":1213.82,"endTime":1217.06,"body":"those people. So that's another"},{"speaker":"Sarah Selecky","startTime":1213.82,"endTime":1217.06,"body":"tactic. It's not what I'm"},{"speaker":"Sarah Selecky","startTime":1217.06,"endTime":1220.18,"body":"talking about, I'm talking about"},{"speaker":"Sarah Selecky","startTime":1217.06,"endTime":1220.18,"body":"actually having the space to not"},{"speaker":"Sarah Selecky","startTime":1220.18,"endTime":1224.5,"body":"know. And to actually care about"},{"speaker":"Sarah Selecky","startTime":1220.18,"endTime":1224.5,"body":"the other person more than you"},{"speaker":"Sarah Selecky","startTime":1224.5,"endTime":1229.84,"body":"care about, what if by yourself,"},{"speaker":"Sarah Selecky","startTime":1224.5,"endTime":1229.84,"body":"I guess, because this isn't, I'm"},{"speaker":"Sarah Selecky","startTime":1229.84,"endTime":1232.39,"body":"not talking about selling gym,"},{"speaker":"Sarah Selecky","startTime":1229.84,"endTime":1232.39,"body":"I'm also talking about just"},{"speaker":"Sarah Selecky","startTime":1232.39,"endTime":1235.51,"body":"like, helping people out through"},{"speaker":"Sarah Selecky","startTime":1232.39,"endTime":1235.51,"body":"their lives, you know, and"},{"speaker":"Sarah Selecky","startTime":1235.6,"endTime":1239.74,"body":"that's one of the things that"},{"speaker":"Sarah Selecky","startTime":1235.6,"endTime":1239.74,"body":"story does is help is help"},{"speaker":"Sarah Selecky","startTime":1239.74,"endTime":1242.02,"body":"people through their lives. You"},{"speaker":"Sarah Selecky","startTime":1239.74,"endTime":1242.02,"body":"know, it's, it's a mirror that"},{"speaker":"Sarah Selecky","startTime":1242.02,"endTime":1245.17,"body":"shows us ourselves, and how we"},{"speaker":"Sarah Selecky","startTime":1242.02,"endTime":1245.17,"body":"may act in certain situations so"},{"speaker":"Sarah Selecky","startTime":1245.17,"endTime":1251.17,"body":"that we learn how to be. So the"},{"speaker":"Sarah Selecky","startTime":1245.17,"endTime":1251.17,"body":"empathy piece can't be rushed. I"},{"speaker":"Sarah Selecky","startTime":1251.17,"endTime":1251.71,"body":"don't think"},{"speaker":"Steve Brown","startTime":1253.15,"endTime":1256.03,"body":"some great quotes"},{"speaker":"Steve Brown","startTime":1253.15,"endTime":1256.03,"body":"here guide from the side."},{"speaker":"Sarah Selecky","startTime":1257.14,"endTime":1258.91,"body":"I got that from"},{"speaker":"Sarah Selecky","startTime":1257.14,"endTime":1258.91,"body":"my friend who's like a"},{"speaker":"Sarah Selecky","startTime":1258.91,"endTime":1261.46,"body":"kindergarten teacher. She"},{"speaker":"Sarah Selecky","startTime":1258.91,"endTime":1261.46,"body":"teaches at an international"},{"speaker":"Sarah Selecky","startTime":1261.46,"endTime":1263.92,"body":"school in Singapore. And she was"},{"speaker":"Sarah Selecky","startTime":1261.46,"endTime":1263.92,"body":"telling me about her lesson"},{"speaker":"Sarah Selecky","startTime":1263.92,"endTime":1266.41,"body":"plan. She was like guide from"},{"speaker":"Sarah Selecky","startTime":1263.92,"endTime":1266.41,"body":"the side guide from the side."},{"speaker":"Sarah Selecky","startTime":1266.41,"endTime":1268.87,"body":"It's like some inquiry verse"},{"speaker":"Sarah Selecky","startTime":1266.41,"endTime":1268.87,"body":"linear learning, for"},{"speaker":"Sarah Selecky","startTime":1268.87,"endTime":1272.32,"body":"kindergarten kids and younger,"},{"speaker":"Sarah Selecky","startTime":1268.87,"endTime":1272.32,"body":"like, and for everyone."},{"speaker":"Steve Brown","startTime":1273.85,"endTime":1277.21,"body":"So this, this"},{"speaker":"Steve Brown","startTime":1273.85,"endTime":1277.21,"body":"conversation is actually, I was"},{"speaker":"Steve Brown","startTime":1277.21,"endTime":1280.12,"body":"thinking it was more going to be"},{"speaker":"Steve Brown","startTime":1277.21,"endTime":1280.12,"body":"around the creative application"},{"speaker":"Steve Brown","startTime":1280.12,"endTime":1284.35,"body":"of communication, right. But"},{"speaker":"Steve Brown","startTime":1280.12,"endTime":1284.35,"body":"basically, this has been a"},{"speaker":"Steve Brown","startTime":1284.35,"endTime":1290.5,"body":"really beautiful conversation"},{"speaker":"Steve Brown","startTime":1284.35,"endTime":1290.5,"body":"about how to do sales. Human,"},{"speaker":"Steve Brown","startTime":1291.13,"endTime":1298.39,"body":"this is really what you're"},{"speaker":"Steve Brown","startTime":1291.13,"endTime":1298.39,"body":"nailing so well. So let's talk"},{"speaker":"Steve Brown","startTime":1298.39,"endTime":1301.45,"body":"about the other forms of story."},{"speaker":"Sarah Selecky","startTime":1303.04,"endTime":1306.64,"body":"Well, okay, I"},{"speaker":"Sarah Selecky","startTime":1303.04,"endTime":1306.64,"body":"mean, I'm not an expert. 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This is like, that's it"},{"speaker":"Sarah Selecky","startTime":1323.62,"endTime":1326.53,"body":"and there's there's an arc to"},{"speaker":"Sarah Selecky","startTime":1326.53,"endTime":1329.95,"body":"it. There are archetypes"},{"speaker":"Sarah Selecky","startTime":1326.53,"endTime":1329.95,"body":"characters who show up like"},{"speaker":"Sarah Selecky","startTime":1329.95,"endTime":1333.34,"body":"changeling, trickster, ally wise"},{"speaker":"Sarah Selecky","startTime":1329.95,"endTime":1333.34,"body":"guide, you know, Yoda, the"},{"speaker":"Sarah Selecky","startTime":1333.34,"endTime":1339.46,"body":"whole, that whole thing. 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And then there's a great"},{"speaker":"Sarah Selecky","startTime":1380.35,"endTime":1383.38,"body":"change, and there's a call to"},{"speaker":"Sarah Selecky","startTime":1383.38,"endTime":1386.68,"body":"adventure and then the person"},{"speaker":"Sarah Selecky","startTime":1383.38,"endTime":1386.68,"body":"goes out and fights the dragon"},{"speaker":"Sarah Selecky","startTime":1386.68,"endTime":1389.5,"body":"or, you know, gets the thing and"},{"speaker":"Sarah Selecky","startTime":1386.68,"endTime":1389.5,"body":"brings it back to the home and"},{"speaker":"Sarah Selecky","startTime":1389.5,"endTime":1392.29,"body":"makes the place better than it"},{"speaker":"Sarah Selecky","startTime":1389.5,"endTime":1392.29,"body":"was before. In the heroines"},{"speaker":"Sarah Selecky","startTime":1392.29,"endTime":1396.79,"body":"journey. The start of the"},{"speaker":"Sarah Selecky","startTime":1392.29,"endTime":1396.79,"body":"journey is one of a feeling of"},{"speaker":"Sarah Selecky","startTime":1398.35,"endTime":1401.47,"body":"unmatched, disintegrate like"},{"speaker":"Sarah Selecky","startTime":1398.35,"endTime":1401.47,"body":"it's it's starting from within"},{"speaker":"Sarah Selecky","startTime":1401.47,"endTime":1404.44,"body":"the patriarchy. So things are"},{"speaker":"Sarah Selecky","startTime":1401.47,"endTime":1404.44,"body":"already out of balance, it's a"},{"speaker":"Sarah Selecky","startTime":1404.44,"endTime":1411.19,"body":"wasteland to start. 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And finding within"},{"speaker":"Sarah Selecky","startTime":1434.41,"endTime":1443.59,"body":"that the place where the the the"},{"speaker":"Sarah Selecky","startTime":1443.59,"endTime":1446.92,"body":"unrealized feminine qualities"},{"speaker":"Sarah Selecky","startTime":1443.59,"endTime":1446.92,"body":"that have been seen as you know,"},{"speaker":"Sarah Selecky","startTime":1446.92,"endTime":1450.91,"body":"manipulative, or over emotional"},{"speaker":"Sarah Selecky","startTime":1446.92,"endTime":1450.91,"body":"or whatever the negative aspects"},{"speaker":"Sarah Selecky","startTime":1450.91,"endTime":1454.93,"body":"of those particulates are, can"},{"speaker":"Sarah Selecky","startTime":1450.91,"endTime":1454.93,"body":"become re integrated within the"},{"speaker":"Sarah Selecky","startTime":1454.93,"endTime":1461.14,"body":"heroines journey. 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It's good, there's a"},{"speaker":"Sarah Selecky","startTime":1520.33,"endTime":1525.01,"body":"lot of good in that, that I"},{"speaker":"Sarah Selecky","startTime":1525.01,"endTime":1527.26,"body":"like, there's a lot that you can"},{"speaker":"Sarah Selecky","startTime":1525.01,"endTime":1527.26,"body":"take from that, right that that"},{"speaker":"Sarah Selecky","startTime":1527.26,"endTime":1530.08,"body":"makes some sense, especially"},{"speaker":"Sarah Selecky","startTime":1527.26,"endTime":1530.08,"body":"now, especially thinking about"},{"speaker":"Sarah Selecky","startTime":1530.08,"endTime":1537.19,"body":"the climate and thinking about,"},{"speaker":"Sarah Selecky","startTime":1530.08,"endTime":1537.19,"body":"you know, racism, and that,"},{"speaker":"Sarah Selecky","startTime":1537.19,"endTime":1539.83,"body":"like, all the thing, everything"},{"speaker":"Sarah Selecky","startTime":1537.19,"endTime":1539.83,"body":"that is happening just even with"},{"speaker":"Sarah Selecky","startTime":1541.66,"endTime":1544.9,"body":"also with COVID, like being able"},{"speaker":"Sarah Selecky","startTime":1541.66,"endTime":1544.9,"body":"to have a balance between"},{"speaker":"Sarah Selecky","startTime":1545.38,"endTime":1552.01,"body":"spontaneity and structure or"},{"speaker":"Sarah Selecky","startTime":1545.38,"endTime":1552.01,"body":"reason and intellect, you know,"},{"speaker":"Sarah Selecky","startTime":1552.22,"endTime":1555.52,"body":"so those things like finding a"},{"speaker":"Sarah Selecky","startTime":1552.22,"endTime":1555.52,"body":"balance between those aspects,"},{"speaker":"Sarah Selecky","startTime":1555.55,"endTime":1558.76,"body":"that's what the the heroines"},{"speaker":"Sarah Selecky","startTime":1555.55,"endTime":1558.76,"body":"journey is about. But there are"},{"speaker":"Sarah Selecky","startTime":1558.76,"endTime":1561.97,"body":"more. 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Because given all of"},{"speaker":"Sarah Selecky","startTime":1657.34,"endTime":1664.0,"body":"those options and opportunities,"},{"speaker":"Sarah Selecky","startTime":1657.34,"endTime":1664.0,"body":"as a writer, the challenge then"},{"speaker":"Sarah Selecky","startTime":1664.0,"endTime":1669.22,"body":"for me is finding a way to"},{"speaker":"Sarah Selecky","startTime":1664.0,"endTime":1669.22,"body":"discover and honor something"},{"speaker":"Sarah Selecky","startTime":1669.22,"endTime":1673.21,"body":"that's not part of our dominant"},{"speaker":"Sarah Selecky","startTime":1669.22,"endTime":1673.21,"body":"paradigms, idea of what a story"},{"speaker":"Sarah Selecky","startTime":1673.21,"endTime":1677.05,"body":"is. 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So what is the"},{"speaker":"Steve Brown","startTime":1774.4,"endTime":1778.87,"body":"Quickstart Academy for authors?"},{"speaker":"Steve Brown","startTime":1774.4,"endTime":1778.87,"body":"Imagine working with a small"},{"speaker":"Steve Brown","startTime":1778.87,"endTime":1784.18,"body":"group of like minded authors,"},{"speaker":"Steve Brown","startTime":1778.87,"endTime":1784.18,"body":"and the experts from the ROI"},{"speaker":"Steve Brown","startTime":1784.18,"endTime":1787.48,"body":"quickstart team. 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And now, back to this"},{"speaker":"Steve Brown","startTime":1808.3,"endTime":1815.53,"body":"episode. But that's, you know,"},{"speaker":"Steve Brown","startTime":1815.53,"endTime":1820.09,"body":"that's with any entrepreneur,"},{"speaker":"Steve Brown","startTime":1815.53,"endTime":1820.09,"body":"you, you start to feel that the"},{"speaker":"Steve Brown","startTime":1820.09,"endTime":1823.9,"body":"way that everything's being"},{"speaker":"Steve Brown","startTime":1820.09,"endTime":1823.9,"body":"done. There's an audience for"},{"speaker":"Steve Brown","startTime":1823.9,"endTime":1827.08,"body":"that there's a market for that,"},{"speaker":"Steve Brown","startTime":1823.9,"endTime":1827.08,"body":"but there's an underserved"},{"speaker":"Steve Brown","startTime":1827.5,"endTime":1831.46,"body":"audience that you start to"},{"speaker":"Steve Brown","startTime":1827.5,"endTime":1831.46,"body":"consider. And then you're you're"},{"speaker":"Steve Brown","startTime":1831.46,"endTime":1834.88,"body":"doing you're in your testing"},{"speaker":"Steve Brown","startTime":1831.46,"endTime":1834.88,"body":"area where Okay, can I write a"},{"speaker":"Steve Brown","startTime":1834.88,"endTime":1843.22,"body":"book that follows my, my theory?"},{"speaker":"Steve Brown","startTime":1834.88,"endTime":1843.22,"body":"And when it does go to market?"},{"speaker":"Steve Brown","startTime":1843.79,"endTime":1847.27,"body":"How is it received? And how much"},{"speaker":"Steve Brown","startTime":1843.79,"endTime":1847.27,"body":"pushback Am I getting that"},{"speaker":"Steve Brown","startTime":1847.27,"endTime":1850.99,"body":"starting as an indicator of you"},{"speaker":"Steve Brown","startTime":1847.27,"endTime":1850.99,"body":"may be going in the right way?"},{"speaker":"Steve Brown","startTime":1851.17,"endTime":1854.71,"body":"Is there an audience that goes"},{"speaker":"Steve Brown","startTime":1851.17,"endTime":1854.71,"body":"oh, my gosh, where have you"},{"speaker":"Steve Brown","startTime":1854.71,"endTime":1860.35,"body":"been? All my life? And that's"},{"speaker":"Steve Brown","startTime":1854.71,"endTime":1860.35,"body":"where you are right now, you're"},{"speaker":"Steve Brown","startTime":1860.35,"endTime":1867.46,"body":"testing? That, you know, I see."},{"speaker":"Steve Brown","startTime":1860.35,"endTime":1867.46,"body":"You know, when in the common"},{"speaker":"Steve Brown","startTime":1867.46,"endTime":1870.97,"body":"theme in our society is like,"},{"speaker":"Steve Brown","startTime":1867.46,"endTime":1870.97,"body":"no, we're, we're all different"},{"speaker":"Steve Brown","startTime":1870.97,"endTime":1875.68,"body":"and should be divided. And it"},{"speaker":"Steve Brown","startTime":1870.97,"endTime":1875.68,"body":"sounded that there were there"},{"speaker":"Steve Brown","startTime":1875.68,"endTime":1883.78,"body":"was an exploration of how that"},{"speaker":"Steve Brown","startTime":1875.68,"endTime":1883.78,"body":"heroines story might be a way to"},{"speaker":"Steve Brown","startTime":1883.78,"endTime":1888.52,"body":"start explore about where are we"},{"speaker":"Steve Brown","startTime":1883.78,"endTime":1888.52,"body":"really, we're not so different."},{"speaker":"Steve Brown","startTime":1888.55,"endTime":1893.71,"body":"You and me. And there isn't an"},{"speaker":"Steve Brown","startTime":1888.55,"endTime":1893.71,"body":"area that actually, that's kind"},{"speaker":"Steve Brown","startTime":1893.71,"endTime":1898.81,"body":"of hidden from our eyes that we"},{"speaker":"Steve Brown","startTime":1893.71,"endTime":1898.81,"body":"would be totally happy with. If"},{"speaker":"Steve Brown","startTime":1898.81,"endTime":1902.35,"body":"we weren't being slapped in the"},{"speaker":"Steve Brown","startTime":1898.81,"endTime":1902.35,"body":"face all the time with no,"},{"speaker":"Steve Brown","startTime":1902.35,"endTime":1907.03,"body":"you're bad. You're different."},{"speaker":"Steve Brown","startTime":1902.35,"endTime":1907.03,"body":"Yeah. Oh, you're that's that."},{"speaker":"Sarah Selecky","startTime":1907.06,"endTime":1908.56,"body":"Yes. The"},{"speaker":"Sarah Selecky","startTime":1907.06,"endTime":1908.56,"body":"oppositional."},{"speaker":"Steve Brown","startTime":1908.59,"endTime":1914.89,"body":"Yeah. So when we,"},{"speaker":"Steve Brown","startTime":1908.59,"endTime":1914.89,"body":"I'm seeing where? So when I"},{"speaker":"Steve Brown","startTime":1914.89,"endTime":1917.8,"body":"talked about Steven pressfield"},{"speaker":"Steve Brown","startTime":1914.89,"endTime":1917.8,"body":"book with you before this"},{"speaker":"Steve Brown","startTime":1917.8,"endTime":1921.76,"body":"conversation about the art of"},{"speaker":"Steve Brown","startTime":1917.8,"endTime":1921.76,"body":"war? No, the War of Art"},{"speaker":"Sarah Selecky","startTime":1921.91,"endTime":1923.26,"body":"The War of art."},{"speaker":"Sarah Selecky","startTime":1921.91,"endTime":1923.26,"body":"Yeah."},{"speaker":"Steve Brown","startTime":1924.73,"endTime":1928.39,"body":"Okay, so it now I'm"},{"speaker":"Steve Brown","startTime":1924.73,"endTime":1928.39,"body":"seeing why now I'm starting to"},{"speaker":"Steve Brown","startTime":1928.45,"endTime":1934.84,"body":"see the backstory of of you"},{"speaker":"Steve Brown","startTime":1928.45,"endTime":1934.84,"body":"talking about the other side of"},{"speaker":"Steve Brown","startTime":1934.9,"endTime":1936.16,"body":"the War of Art?"},{"speaker":"Sarah Selecky","startTime":1936.43,"endTime":1944.83,"body":"Mm hmm. Yeah, um,"},{"speaker":"Sarah Selecky","startTime":1936.43,"endTime":1944.83,"body":"I mean, the nature there is,"},{"speaker":"Sarah Selecky","startTime":1945.4,"endTime":1949.96,"body":"there is something in just in"},{"speaker":"Sarah Selecky","startTime":1945.4,"endTime":1949.96,"body":"the title that, that it's about"},{"speaker":"Sarah Selecky","startTime":1949.96,"endTime":1955.84,"body":"war, it's a war. That doesn't,"},{"speaker":"Sarah Selecky","startTime":1949.96,"endTime":1955.84,"body":"it's a war within yourself. And,"},{"speaker":"Sarah Selecky","startTime":1956.08,"endTime":1961.57,"body":"you know, something that I'll"},{"speaker":"Sarah Selecky","startTime":1956.08,"endTime":1961.57,"body":"back up just a little bit in"},{"speaker":"Sarah Selecky","startTime":1961.57,"endTime":1965.71,"body":"radiant shimmering light. When I"},{"speaker":"Sarah Selecky","startTime":1961.57,"endTime":1965.71,"body":"wrote it. There are two"},{"speaker":"Sarah Selecky","startTime":1965.71,"endTime":1968.08,"body":"characters. There's Lillian and"},{"speaker":"Sarah Selecky","startTime":1965.71,"endTime":1968.08,"body":"11, her cousin, their two"},{"speaker":"Sarah Selecky","startTime":1968.08,"endTime":1971.83,"body":"cousins. And it would appear if"},{"speaker":"Sarah Selecky","startTime":1968.08,"endTime":1971.83,"body":"you look at it, and you're"},{"speaker":"Sarah Selecky","startTime":1971.83,"endTime":1974.38,"body":"entering the hero's journey,"},{"speaker":"Sarah Selecky","startTime":1971.83,"endTime":1974.38,"body":"that they are antagonists that"},{"speaker":"Sarah Selecky","startTime":1974.38,"endTime":1978.55,"body":"11 is the antagonist to Lillian"},{"speaker":"Sarah Selecky","startTime":1974.38,"endTime":1978.55,"body":"in and through writing it and"},{"speaker":"Sarah Selecky","startTime":1978.55,"endTime":1981.13,"body":"understand and like really"},{"speaker":"Sarah Selecky","startTime":1978.55,"endTime":1981.13,"body":"asking, my method is really"},{"speaker":"Sarah Selecky","startTime":1981.13,"endTime":1984.64,"body":"asking the story what it wants"},{"speaker":"Sarah Selecky","startTime":1981.13,"endTime":1984.64,"body":"to be. 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But really be open to the"},{"speaker":"Sarah Selecky","startTime":1990.88,"endTime":1994.78,"body":"transformation that that story"},{"speaker":"Sarah Selecky","startTime":1990.88,"endTime":1994.78,"body":"can provide us as the writer of"},{"speaker":"Sarah Selecky","startTime":1994.78,"endTime":1997.87,"body":"it as well, because if I go into"},{"speaker":"Sarah Selecky","startTime":1994.78,"endTime":1997.87,"body":"it, thinking that I know"},{"speaker":"Sarah Selecky","startTime":1997.87,"endTime":2001.05,"body":"everything, the story will be"},{"speaker":"Sarah Selecky","startTime":1997.87,"endTime":2001.05,"body":"very wooden, the story, I"},{"speaker":"Sarah Selecky","startTime":2001.05,"endTime":2005.28,"body":"believe the story is always"},{"speaker":"Sarah Selecky","startTime":2001.05,"endTime":2005.28,"body":"smarter than you are. 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And it was a"},{"speaker":"Sarah Selecky","startTime":2015.36,"endTime":2019.56,"body":"little bit of a troubling bit"},{"speaker":"Sarah Selecky","startTime":2019.56,"endTime":2021.75,"body":"for me I was like is how is this"},{"speaker":"Sarah Selecky","startTime":2019.56,"endTime":2021.75,"body":"going to work? They are not"},{"speaker":"Sarah Selecky","startTime":2021.75,"endTime":2025.17,"body":"antagonists, actually. And then"},{"speaker":"Sarah Selecky","startTime":2021.75,"endTime":2025.17,"body":"in in through reading it, I"},{"speaker":"Sarah Selecky","startTime":2025.17,"endTime":2028.11,"body":"understood that actually, it's"},{"speaker":"Sarah Selecky","startTime":2025.17,"endTime":2028.11,"body":"the system they live in that is"},{"speaker":"Sarah Selecky","startTime":2028.23,"endTime":2031.08,"body":"the system is the antagonist"},{"speaker":"Sarah Selecky","startTime":2028.23,"endTime":2031.08,"body":"that's holding both of them back"},{"speaker":"Sarah Selecky","startTime":2031.11,"endTime":2034.92,"body":"and they are both doing their"},{"speaker":"Sarah Selecky","startTime":2031.11,"endTime":2034.92,"body":"very best. It comes out in ways"},{"speaker":"Sarah Selecky","startTime":2035.64,"endTime":2040.44,"body":"that that would appear to you"},{"speaker":"Sarah Selecky","startTime":2035.64,"endTime":2040.44,"body":"want to there are certain scenes"},{"speaker":"Sarah Selecky","startTime":2040.44,"endTime":2044.79,"body":"where you want to think 11 is is"},{"speaker":"Sarah Selecky","startTime":2040.44,"endTime":2044.79,"body":"doing something wrong to Lillian"},{"speaker":"Sarah Selecky","startTime":2044.79,"endTime":2047.28,"body":"or Lillian needs to achieve"},{"speaker":"Sarah Selecky","startTime":2044.79,"endTime":2047.28,"body":"something over 11 they're like,"},{"speaker":"Sarah Selecky","startTime":2048.21,"endTime":2050.61,"body":"but they both are doing their"},{"speaker":"Sarah Selecky","startTime":2048.21,"endTime":2050.61,"body":"very best and believe in their"},{"speaker":"Sarah Selecky","startTime":2050.61,"endTime":2053.73,"body":"heart of hearts, what they're"},{"speaker":"Sarah Selecky","startTime":2050.61,"endTime":2053.73,"body":"doing is the best thing to do."},{"speaker":"Sarah Selecky","startTime":2054.06,"endTime":2058.02,"body":"Which in any good i mean, i"},{"speaker":"Sarah Selecky","startTime":2054.06,"endTime":2058.02,"body":"given any good villain should"},{"speaker":"Sarah Selecky","startTime":2058.05,"endTime":2061.47,"body":"should believe in what he's"},{"speaker":"Sarah Selecky","startTime":2058.05,"endTime":2061.47,"body":"doing or she's doing. But in"},{"speaker":"Sarah Selecky","startTime":2061.47,"endTime":2063.81,"body":"this case, it's not a clear"},{"speaker":"Sarah Selecky","startTime":2061.47,"endTime":2063.81,"body":"villain. 11 is not a clear"},{"speaker":"Sarah Selecky","startTime":2063.81,"endTime":2068.25,"body":"villain and antagonists. I only"},{"speaker":"Sarah Selecky","startTime":2063.81,"endTime":2068.25,"body":"bring that up because I think"},{"speaker":"Sarah Selecky","startTime":2068.25,"endTime":2073.47,"body":"that that same polarization is"},{"speaker":"Sarah Selecky","startTime":2068.25,"endTime":2073.47,"body":"what's inherent in the way"},{"speaker":"Sarah Selecky","startTime":2073.47,"endTime":2078.99,"body":"pressfield sees our relationship"},{"speaker":"Sarah Selecky","startTime":2073.47,"endTime":2078.99,"body":"to our own resistance. It's a"},{"speaker":"Sarah Selecky","startTime":2078.99,"endTime":2083.52,"body":"polarizing effect, to say that"},{"speaker":"Sarah Selecky","startTime":2078.99,"endTime":2083.52,"body":"you need to like sit down and I"},{"speaker":"Sarah Selecky","startTime":2083.58,"endTime":2089.46,"body":"I again, I really love that"},{"speaker":"Sarah Selecky","startTime":2083.58,"endTime":2089.46,"body":"book. And you know, I use it I"},{"speaker":"Sarah Selecky","startTime":2089.46,"endTime":2092.46,"body":"utilize it I use the word"},{"speaker":"Sarah Selecky","startTime":2089.46,"endTime":2092.46,"body":"resistance. it's it's a it's"},{"speaker":"Sarah Selecky","startTime":2092.46,"endTime":2097.5,"body":"phenomenon. The book is a"},{"speaker":"Sarah Selecky","startTime":2092.46,"endTime":2097.5,"body":"phenomenon. And it should be and"},{"speaker":"Sarah Selecky","startTime":2097.83,"endTime":2101.04,"body":"I think it's worth asking"},{"speaker":"Sarah Selecky","startTime":2097.83,"endTime":2101.04,"body":"yourself What would it feel like"},{"speaker":"Sarah Selecky","startTime":2101.04,"endTime":2106.08,"body":"if you if your resistance wasn't"},{"speaker":"Sarah Selecky","startTime":2101.04,"endTime":2106.08,"body":"an opponent? What would it feel"},{"speaker":"Sarah Selecky","startTime":2106.08,"endTime":2108.36,"body":"like if there was like, if"},{"speaker":"Sarah Selecky","startTime":2106.08,"endTime":2108.36,"body":"there's an aspect of"},{"speaker":"Sarah Selecky","startTime":2108.36,"endTime":2112.17,"body":"connectivity that you're that"},{"speaker":"Sarah Selecky","startTime":2108.36,"endTime":2112.17,"body":"you want to reach in through"},{"speaker":"Sarah Selecky","startTime":2112.17,"endTime":2118.5,"body":"your work as a creative person,"},{"speaker":"Sarah Selecky","startTime":2112.17,"endTime":2118.5,"body":"and you don't have to fight to"},{"speaker":"Sarah Selecky","startTime":2118.5,"endTime":2121.23,"body":"get there? What if it was an act"},{"speaker":"Sarah Selecky","startTime":2118.5,"endTime":2121.23,"body":"of compassion and love and"},{"speaker":"Sarah Selecky","startTime":2121.23,"endTime":2123.51,"body":"empathy? What if there's like,"},{"speaker":"Sarah Selecky","startTime":2121.23,"endTime":2123.51,"body":"you know, just what would"},{"speaker":"Sarah Selecky","startTime":2123.51,"endTime":2126.9,"body":"happen? What would happen? How"},{"speaker":"Sarah Selecky","startTime":2123.51,"endTime":2126.9,"body":"would that make that better for"},{"speaker":"Sarah Selecky","startTime":2126.9,"endTime":2132.39,"body":"you? And then it through my"},{"speaker":"Sarah Selecky","startTime":2126.9,"endTime":2132.39,"body":"experiment in writing radiant,"},{"speaker":"Sarah Selecky","startTime":2132.39,"endTime":2134.52,"body":"shimmering light, like the high"},{"speaker":"Sarah Selecky","startTime":2132.39,"endTime":2134.52,"body":"pot that was one of my"},{"speaker":"Sarah Selecky","startTime":2134.52,"endTime":2137.04,"body":"hypotheses going into it is"},{"speaker":"Sarah Selecky","startTime":2134.52,"endTime":2137.04,"body":"like, I'm going to make this"},{"speaker":"Sarah Selecky","startTime":2137.28,"endTime":2140.4,"body":"fun. For myself. I'm going to"},{"speaker":"Sarah Selecky","startTime":2137.28,"endTime":2140.4,"body":"write this, even though it's a"},{"speaker":"Sarah Selecky","startTime":2140.4,"endTime":2143.91,"body":"hard story, and there are things"},{"speaker":"Sarah Selecky","startTime":2140.4,"endTime":2143.91,"body":"about it that aren't fun. My I'm"},{"speaker":"Sarah Selecky","startTime":2143.91,"endTime":2148.83,"body":"going to come to the desk with"},{"speaker":"Sarah Selecky","startTime":2143.91,"endTime":2148.83,"body":"pleasure. And this is this is"},{"speaker":"Sarah Selecky","startTime":2148.83,"endTime":2153.24,"body":"directly related to reading the"},{"speaker":"Sarah Selecky","startTime":2148.83,"endTime":2153.24,"body":"War of Art and being like, okay,"},{"speaker":"Sarah Selecky","startTime":2153.24,"endTime":2156.87,"body":"but I'm not a soldier. Okay, so"},{"speaker":"Sarah Selecky","startTime":2153.24,"endTime":2156.87,"body":"let's like, I don't want to no"},{"speaker":"Sarah Selecky","startTime":2156.87,"endTime":2159.3,"body":"one's telling me to write a"},{"speaker":"Sarah Selecky","startTime":2156.87,"endTime":2159.3,"body":"book. Like I'm a fiction author."},{"speaker":"Sarah Selecky","startTime":2159.3,"endTime":2163.02,"body":"This is not lucrative. This is"},{"speaker":"Sarah Selecky","startTime":2159.3,"endTime":2163.02,"body":"not for my notoriety in like,"},{"speaker":"Sarah Selecky","startTime":2163.02,"endTime":2166.86,"body":"reputation. This is not this is"},{"speaker":"Sarah Selecky","startTime":2163.02,"endTime":2166.86,"body":"like, nobody asks me to do this."},{"speaker":"Sarah Selecky","startTime":2166.89,"endTime":2169.47,"body":"No one's paying me to do this."},{"speaker":"Sarah Selecky","startTime":2166.89,"endTime":2169.47,"body":"This is like, why would I do"},{"speaker":"Sarah Selecky","startTime":2169.47,"endTime":2175.02,"body":"this? If this is hell? Why? I'm"},{"speaker":"Sarah Selecky","startTime":2169.47,"endTime":2175.02,"body":"like, I unacceptable. So I'm"},{"speaker":"Sarah Selecky","startTime":2175.02,"endTime":2177.33,"body":"going to do this. I love it."},{"speaker":"Steve Brown","startTime":2177.48,"endTime":2180.45,"body":"Yes. But you're"},{"speaker":"Steve Brown","startTime":2177.48,"endTime":2180.45,"body":"doing it because you're, you're"},{"speaker":"Steve Brown","startTime":2180.45,"endTime":2186.54,"body":"wanting someone to grow from"},{"speaker":"Steve Brown","startTime":2180.45,"endTime":2186.54,"body":"that your efforts here?"},{"speaker":"Sarah Selecky","startTime":2186.96,"endTime":2193.14,"body":"Well, Steve, I"},{"speaker":"Sarah Selecky","startTime":2186.96,"endTime":2193.14,"body":"don't know. I don't know for"},{"speaker":"Sarah Selecky","startTime":2193.14,"endTime":2196.5,"body":"sure. I don't know for sure. In"},{"speaker":"Sarah Selecky","startTime":2193.14,"endTime":2196.5,"body":"written this may be this may be"},{"speaker":"Sarah Selecky","startTime":2196.5,"endTime":2201.33,"body":"one of the hallmarks that's"},{"speaker":"Sarah Selecky","startTime":2196.5,"endTime":2201.33,"body":"different from writing fiction."},{"speaker":"Sarah Selecky","startTime":2204.45,"endTime":2208.74,"body":"And writing a story for business"},{"speaker":"Sarah Selecky","startTime":2204.45,"endTime":2208.74,"body":"purposes that, like, I don't"},{"speaker":"Sarah Selecky","startTime":2208.74,"endTime":2212.31,"body":"rely, there was no one, there"},{"speaker":"Sarah Selecky","startTime":2208.74,"endTime":2212.31,"body":"was no reader who I wanted to"},{"speaker":"Sarah Selecky","startTime":2212.34,"endTime":2216.75,"body":"help. through writing the story."},{"speaker":"Sarah Selecky","startTime":2212.34,"endTime":2216.75,"body":"I mean, I, I guess, I wanted it"},{"speaker":"Sarah Selecky","startTime":2216.75,"endTime":2219.78,"body":"to entertaining. I wanted it to"},{"speaker":"Sarah Selecky","startTime":2216.75,"endTime":2219.78,"body":"be an entertaining thing. But"},{"speaker":"Sarah Selecky","startTime":2220.05,"endTime":2222.39,"body":"the first person, the first"},{"speaker":"Sarah Selecky","startTime":2220.05,"endTime":2222.39,"body":"person I needed to please was"},{"speaker":"Sarah Selecky","startTime":2222.39,"endTime":2227.37,"body":"myself. So it feels quite"},{"speaker":"Sarah Selecky","startTime":2222.39,"endTime":2227.37,"body":"narcissistic to write fiction,"},{"speaker":"Sarah Selecky","startTime":2227.37,"endTime":2227.82,"body":"honestly."},{"speaker":"Steve Brown","startTime":2229.62,"endTime":2235.44,"body":"But you didn't if"},{"speaker":"Steve Brown","startTime":2229.62,"endTime":2235.44,"body":"you didn't take that if you"},{"speaker":"Steve Brown","startTime":2235.44,"endTime":2241.17,"body":"didn't do that exercise that"},{"speaker":"Steve Brown","startTime":2235.44,"endTime":2241.17,"body":"brought out these things that"},{"speaker":"Steve Brown","startTime":2241.56,"endTime":2245.28,"body":"that you wanted to illustrate."},{"speaker":"Sarah Selecky","startTime":2245.58,"endTime":2247.62,"body":"Yeah, okay. Yep."},{"speaker":"Steve Brown","startTime":2248.19,"endTime":2251.73,"body":"That that's like"},{"speaker":"Steve Brown","startTime":2248.19,"endTime":2251.73,"body":"the butterfly effect."},{"speaker":"Steve Brown","startTime":2251.73,"endTime":2255.66,"body":"Regardless, you're going to"},{"speaker":"Steve Brown","startTime":2251.73,"endTime":2255.66,"body":"write on one positive or"},{"speaker":"Steve Brown","startTime":2255.66,"endTime":2256.71,"body":"negative rate."},{"speaker":"Sarah Selecky","startTime":2257.4,"endTime":2259.65,"body":"When you're"},{"speaker":"Sarah Selecky","startTime":2257.4,"endTime":2259.65,"body":"writing certainly a first draft,"},{"speaker":"Sarah Selecky","startTime":2259.65,"endTime":2262.86,"body":"you can't actually keep that"},{"speaker":"Sarah Selecky","startTime":2259.65,"endTime":2262.86,"body":"front of mind. Because it will"},{"speaker":"Sarah Selecky","startTime":2262.86,"endTime":2263.64,"body":"freeze you."},{"speaker":"Steve Brown","startTime":2263.82,"endTime":2264.36,"body":"But it's"},{"speaker":"Sarah Selecky","startTime":2265.08,"endTime":2268.08,"body":"right. It's"},{"speaker":"Sarah Selecky","startTime":2265.08,"endTime":2268.08,"body":"there. Sure. Excellent."},{"speaker":"Steve Brown","startTime":2268.41,"endTime":2273.72,"body":"Excellent. It will"},{"speaker":"Steve Brown","startTime":2268.41,"endTime":2273.72,"body":"freeze you. It will introduce"},{"speaker":"Steve Brown","startTime":2273.75,"endTime":2278.22,"body":"resistance, right. And so what"},{"speaker":"Steve Brown","startTime":2273.75,"endTime":2278.22,"body":"you're saying what you're saying"},{"speaker":"Steve Brown","startTime":2278.22,"endTime":2284.91,"body":"is, you need to come this is"},{"speaker":"Steve Brown","startTime":2278.22,"endTime":2284.91,"body":"great. really evaluate whether"},{"speaker":"Steve Brown","startTime":2284.91,"endTime":2289.77,"body":"it's a sale, whether it's your"},{"speaker":"Steve Brown","startTime":2284.91,"endTime":2289.77,"body":"your class that you put on and"},{"speaker":"Steve Brown","startTime":2289.77,"endTime":2294.12,"body":"need to evaluate your"},{"speaker":"Steve Brown","startTime":2289.77,"endTime":2294.12,"body":"motivation. Yeah. Is what you're"},{"speaker":"Steve Brown","startTime":2294.12,"endTime":2294.63,"body":"Yeah,"},{"speaker":"Sarah Selecky","startTime":2294.84,"endTime":2303.3,"body":"yes. Yes. For me,"},{"speaker":"Sarah Selecky","startTime":2294.84,"endTime":2303.3,"body":"my motivation was doing it with"},{"speaker":"Sarah Selecky","startTime":2303.3,"endTime":2309.03,"body":"more love, like having more,"},{"speaker":"Sarah Selecky","startTime":2303.3,"endTime":2309.03,"body":"more of a feeling of pleasure"},{"speaker":"Sarah Selecky","startTime":2309.15,"endTime":2312.45,"body":"and love in my life, in my, in"},{"speaker":"Sarah Selecky","startTime":2309.15,"endTime":2312.45,"body":"my work in my creative practice,"},{"speaker":"Sarah Selecky","startTime":2312.69,"endTime":2316.56,"body":"and not sitting there there is"},{"speaker":"Sarah Selecky","startTime":2312.69,"endTime":2316.56,"body":"this myth of the author, you"},{"speaker":"Sarah Selecky","startTime":2316.56,"endTime":2319.56,"body":"know, that like, I don't know,"},{"speaker":"Sarah Selecky","startTime":2316.56,"endTime":2319.56,"body":"who started it, Hemingway, or"},{"speaker":"Sarah Selecky","startTime":2319.56,"endTime":2322.26,"body":"before that I've just like, you"},{"speaker":"Sarah Selecky","startTime":2319.56,"endTime":2322.26,"body":"know, you just sit there and you"},{"speaker":"Sarah Selecky","startTime":2322.26,"endTime":2325.53,"body":"grind and you fight and you"},{"speaker":"Sarah Selecky","startTime":2322.26,"endTime":2325.53,"body":"like, it's not good. It's not"},{"speaker":"Sarah Selecky","startTime":2325.53,"endTime":2328.05,"body":"good for the nervous system."},{"speaker":"Sarah Selecky","startTime":2325.53,"endTime":2328.05,"body":"It's not It's not good. Like"},{"speaker":"Sarah Selecky","startTime":2328.05,"endTime":2331.56,"body":"it's a very grinding way I would"},{"speaker":"Sarah Selecky","startTime":2328.05,"endTime":2331.56,"body":"say it's more of a hero's"},{"speaker":"Sarah Selecky","startTime":2331.56,"endTime":2333.81,"body":"journey approach than the"},{"speaker":"Sarah Selecky","startTime":2331.56,"endTime":2333.81,"body":"heroines journey which is like"},{"speaker":"Sarah Selecky","startTime":2333.84,"endTime":2338.1,"body":"use the technology use the"},{"speaker":"Sarah Selecky","startTime":2333.84,"endTime":2338.1,"body":"feminine use the masculine come"},{"speaker":"Sarah Selecky","startTime":2338.1,"endTime":2342.87,"body":"up with something that is a"},{"speaker":"Sarah Selecky","startTime":2338.1,"endTime":2342.87,"body":"balance of or a balancing act,"},{"speaker":"Sarah Selecky","startTime":2342.9,"endTime":2347.28,"body":"you know, of working with the"},{"speaker":"Sarah Selecky","startTime":2342.9,"endTime":2347.28,"body":"structures because because"},{"speaker":"Sarah Selecky","startTime":2347.55,"endTime":2351.03,"body":"having a page count or a time"},{"speaker":"Sarah Selecky","startTime":2347.55,"endTime":2351.03,"body":"count or having days of the week"},{"speaker":"Sarah Selecky","startTime":2351.03,"endTime":2354.0,"body":"or having a deck like necessary"},{"speaker":"Sarah Selecky","startTime":2351.03,"endTime":2354.0,"body":"great and then having so much"},{"speaker":"Sarah Selecky","startTime":2354.0,"endTime":2357.24,"body":"room for play and deep"},{"speaker":"Sarah Selecky","startTime":2354.0,"endTime":2357.24,"body":"spontaneity and improvisation"},{"speaker":"Sarah Selecky","startTime":2357.24,"endTime":2359.76,"body":"within those structures and"},{"speaker":"Sarah Selecky","startTime":2357.24,"endTime":2359.76,"body":"having both at the same time I"},{"speaker":"Sarah Selecky","startTime":2359.76,"endTime":2366.54,"body":"mean, that's the magic."},{"speaker":"Sarah Selecky","startTime":2359.76,"endTime":2366.54,"body":"Personally for me, sitting down"},{"speaker":"Sarah Selecky","startTime":2366.6,"endTime":2370.92,"body":"and grinding away as though I'm"},{"speaker":"Sarah Selecky","startTime":2366.6,"endTime":2370.92,"body":"at war with this with this"},{"speaker":"Sarah Selecky","startTime":2370.92,"endTime":2373.86,"body":"resistance dragon that I have to"},{"speaker":"Sarah Selecky","startTime":2370.92,"endTime":2373.86,"body":"fight and I will slay that but"},{"speaker":"Sarah Selecky","startTime":2374.01,"endTime":2376.65,"body":"doesn't work it didn't doesn't"},{"speaker":"Sarah Selecky","startTime":2374.01,"endTime":2376.65,"body":"work for me. It makes me feel"},{"speaker":"Sarah Selecky","startTime":2376.65,"endTime":2380.01,"body":"like why am I even do it? Like I"},{"speaker":"Sarah Selecky","startTime":2376.65,"endTime":2380.01,"body":"could be a barista and fight"},{"speaker":"Sarah Selecky","startTime":2380.01,"endTime":2383.49,"body":"with the coffee machine and have"},{"speaker":"Sarah Selecky","startTime":2380.01,"endTime":2383.49,"body":"like I do I really wouldn't need"},{"speaker":"Sarah Selecky","startTime":2383.49,"endTime":2387.39,"body":"to like this is not I don't see"},{"speaker":"Sarah Selecky","startTime":2383.49,"endTime":2387.39,"body":"what the benefit of this is. But"},{"speaker":"Sarah Selecky","startTime":2387.42,"endTime":2390.33,"body":"the be beneath it, like getting"},{"speaker":"Sarah Selecky","startTime":2387.42,"endTime":2390.33,"body":"clear about what your"},{"speaker":"Sarah Selecky","startTime":2390.33,"endTime":2394.02,"body":"motivations are beneath it, you"},{"speaker":"Sarah Selecky","startTime":2390.33,"endTime":2394.02,"body":"know, yes, it's more more"},{"speaker":"Sarah Selecky","startTime":2394.02,"endTime":2397.23,"body":"pleasure. But I think that even"},{"speaker":"Sarah Selecky","startTime":2394.02,"endTime":2397.23,"body":"deeper than that, for me the"},{"speaker":"Sarah Selecky","startTime":2397.23,"endTime":2402.21,"body":"work of of making Art, being"},{"speaker":"Sarah Selecky","startTime":2397.23,"endTime":2402.21,"body":"creative. 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It's just like,"},{"speaker":"Sarah Selecky","startTime":2435.21,"endTime":2439.47,"body":"something in how I connect to"},{"speaker":"Sarah Selecky","startTime":2435.21,"endTime":2439.47,"body":"that which I don't understand"},{"speaker":"Sarah Selecky","startTime":2440.01,"endTime":2442.68,"body":"the thing? Where do ideas come"},{"speaker":"Sarah Selecky","startTime":2440.01,"endTime":2442.68,"body":"from? How do seeds grow? I don't"},{"speaker":"Sarah Selecky","startTime":2442.68,"endTime":2445.47,"body":"know, what how do butterflies"},{"speaker":"Sarah Selecky","startTime":2442.68,"endTime":2445.47,"body":"make it from Mexico to Canada,"},{"speaker":"Sarah Selecky","startTime":2445.5,"endTime":2448.59,"body":"who knows, I don't know what"},{"speaker":"Sarah Selecky","startTime":2445.5,"endTime":2448.59,"body":"that is, no one knows. But in"},{"speaker":"Sarah Selecky","startTime":2448.59,"endTime":2452.16,"body":"connecting to that force, and"},{"speaker":"Sarah Selecky","startTime":2448.59,"endTime":2452.16,"body":"bringing it out into the"},{"speaker":"Sarah Selecky","startTime":2452.16,"endTime":2458.25,"body":"physical realm to share, that"},{"speaker":"Sarah Selecky","startTime":2452.16,"endTime":2458.25,"body":"that's my, that's why I'm on the"},{"speaker":"Sarah Selecky","startTime":2458.34,"endTime":2460.68,"body":"on the earth like that's as far"},{"speaker":"Sarah Selecky","startTime":2458.34,"endTime":2460.68,"body":"as I can tell, that's what I'm"},{"speaker":"Sarah Selecky","startTime":2460.68,"endTime":2465.84,"body":"here to do. So that, that needs"},{"speaker":"Sarah Selecky","startTime":2460.68,"endTime":2465.84,"body":"to have more joy in it, it"},{"speaker":"Sarah Selecky","startTime":2465.84,"endTime":2468.42,"body":"doesn't have to feel like a"},{"speaker":"Sarah Selecky","startTime":2465.84,"endTime":2468.42,"body":"fight for me, I don't want it to"},{"speaker":"Sarah Selecky","startTime":2468.42,"endTime":2471.69,"body":"feel like a fight. Because it's"},{"speaker":"Sarah Selecky","startTime":2468.42,"endTime":2471.69,"body":"hard enough living, there's"},{"speaker":"Sarah Selecky","startTime":2471.69,"endTime":2474.39,"body":"enough suffering in the world."},{"speaker":"Sarah Selecky","startTime":2471.69,"endTime":2474.39,"body":"You know, making art doesn't"},{"speaker":"Sarah Selecky","startTime":2474.39,"endTime":2475.26,"body":"have to be part of it."},{"speaker":"Steve Brown","startTime":2476.37,"endTime":2481.62,"body":"So how much of this"},{"speaker":"Steve Brown","startTime":2476.37,"endTime":2481.62,"body":"flavor is in your writing"},{"speaker":"Steve Brown","startTime":2481.62,"endTime":2482.04,"body":"school?"},{"speaker":"Sarah Selecky","startTime":2483.06,"endTime":2485.01,"body":"This is what my"},{"speaker":"Sarah Selecky","startTime":2483.06,"endTime":2485.01,"body":"writing school is all about."},{"speaker":"Sarah Selecky","startTime":2485.58,"endTime":2487.86,"body":"This is what my reading school"},{"speaker":"Sarah Selecky","startTime":2485.58,"endTime":2487.86,"body":"is all about. 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And, and,"},{"speaker":"Sarah Selecky","startTime":2502.14,"endTime":2506.52,"body":"and didn't find this elsewhere,"},{"speaker":"Sarah Selecky","startTime":2502.14,"endTime":2506.52,"body":"which I think is also one of the"},{"speaker":"Sarah Selecky","startTime":2506.52,"endTime":2509.19,"body":"marks of why entrepreneurs"},{"speaker":"Sarah Selecky","startTime":2506.52,"endTime":2509.19,"body":"become entrepreneurs, because"},{"speaker":"Sarah Selecky","startTime":2509.19,"endTime":2511.71,"body":"they, they looked around, they"},{"speaker":"Sarah Selecky","startTime":2509.19,"endTime":2511.71,"body":"tried to find the thing, it's"},{"speaker":"Sarah Selecky","startTime":2511.71,"endTime":2515.61,"body":"not there. So they'll all Yes,"},{"speaker":"Sarah Selecky","startTime":2511.71,"endTime":2515.61,"body":"I'll make it. 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I'm part of a writer's"},{"speaker":"Sarah Selecky","startTime":2537.48,"endTime":2541.14,"body":"life. I love craft and"},{"speaker":"Sarah Selecky","startTime":2537.48,"endTime":2541.14,"body":"technique, I love looking at"},{"speaker":"Sarah Selecky","startTime":2541.14,"endTime":2544.17,"body":"dialogue and how to tinker with"},{"speaker":"Sarah Selecky","startTime":2541.14,"endTime":2544.17,"body":"it, I love looking at structures"},{"speaker":"Sarah Selecky","startTime":2544.44,"endTime":2547.98,"body":"I love looking at, like deep"},{"speaker":"Sarah Selecky","startTime":2544.44,"endTime":2547.98,"body":"character work like this is"},{"speaker":"Sarah Selecky","startTime":2547.98,"endTime":2553.35,"body":"these are the tools that writers"},{"speaker":"Sarah Selecky","startTime":2547.98,"endTime":2553.35,"body":"have. 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And just as I was"},{"speaker":"Sarah Selecky","startTime":3396.797,"endTime":3400.761,"body":"saying earlier, like that trust"},{"speaker":"Sarah Selecky","startTime":3400.827,"endTime":3404.659,"body":"of that trust that comes from"},{"speaker":"Sarah Selecky","startTime":3400.827,"endTime":3404.659,"body":"showing up over and over and"},{"speaker":"Sarah Selecky","startTime":3404.725,"endTime":3409.02,"body":"over with people, writers really"},{"speaker":"Sarah Selecky","startTime":3404.725,"endTime":3409.02,"body":"show up well, there. It's a long"},{"speaker":"Sarah Selecky","startTime":3409.086,"endTime":3412.984,"body":"game. So I think a membership"},{"speaker":"Sarah Selecky","startTime":3409.086,"endTime":3412.984,"body":"site might be really nice for"},{"speaker":"Sarah Selecky","startTime":3413.05,"endTime":3417.213,"body":"them. So working on how to reach"},{"speaker":"Sarah Selecky","startTime":3413.05,"endTime":3417.213,"body":"our writers in a way that they"},{"speaker":"Sarah Selecky","startTime":3417.279,"endTime":3421.111,"body":"can stay with us over the long"},{"speaker":"Sarah Selecky","startTime":3417.279,"endTime":3421.111,"body":"game. And I'm writing a new"},{"speaker":"Sarah Selecky","startTime":3421.177,"endTime":3425.142,"body":"book, and I just actually this"},{"speaker":"Sarah Selecky","startTime":3421.177,"endTime":3425.142,"body":"morning began transcribing my"},{"speaker":"Sarah Selecky","startTime":3425.208,"endTime":3429.37,"body":"first draft, which is all in pen"},{"speaker":"Sarah Selecky","startTime":3425.208,"endTime":3429.37,"body":"and ink, and I'm just starting"},{"speaker":"Sarah Selecky","startTime":3429.436,"endTime":3433.533,"body":"to transcribe it. I don't know"},{"speaker":"Sarah Selecky","startTime":3429.436,"endTime":3433.533,"body":"what it is yet. I feel nervous."},{"speaker":"Sarah Selecky","startTime":3433.599,"endTime":3436.11,"body":"But I've just given myself a container"},{"speaker":"Steve Brown","startTime":3436.14,"endTime":3438.3,"body":"your opinions and"},{"speaker":"Steve Brown","startTime":3436.14,"endTime":3438.3,"body":"critique it and"},{"speaker":"Sarah Selecky","startTime":3438.84,"endTime":3441.502,"body":"You probably"},{"speaker":"Sarah Selecky","startTime":3438.84,"endTime":3441.502,"body":"won't hear anything about it for"},{"speaker":"Sarah Selecky","startTime":3441.561,"endTime":3445.051,"body":"some time. But we'll see I did."},{"speaker":"Sarah Selecky","startTime":3441.561,"endTime":3445.051,"body":"I did write this draft very"},{"speaker":"Sarah Selecky","startTime":3445.11,"endTime":3448.837,"body":"quickly. So my my hypothesis for"},{"speaker":"Sarah Selecky","startTime":3445.11,"endTime":3448.837,"body":"myself this time was you don't"},{"speaker":"Sarah Selecky","startTime":3448.896,"endTime":3452.445,"body":"have to labor over it in time."},{"speaker":"Sarah Selecky","startTime":3448.896,"endTime":3452.445,"body":"So you've already figured out"},{"speaker":"Sarah Selecky","startTime":3452.504,"endTime":3455.758,"body":"like the last book, I realized"},{"speaker":"Sarah Selecky","startTime":3452.504,"endTime":3455.758,"body":"it doesn't have to be an"},{"speaker":"Sarah Selecky","startTime":3455.817,"endTime":3459.544,"body":"unpleasant labor. And this this"},{"speaker":"Sarah Selecky","startTime":3455.817,"endTime":3459.544,"body":"hypothesis, the challenge I set"},{"speaker":"Sarah Selecky","startTime":3459.603,"endTime":3463.448,"body":"for myself is you can go through"},{"speaker":"Sarah Selecky","startTime":3459.603,"endTime":3463.448,"body":"that portal in a short amount of"},{"speaker":"Sarah Selecky","startTime":3463.507,"endTime":3466.465,"body":"time you have access to that"},{"speaker":"Sarah Selecky","startTime":3463.507,"endTime":3466.465,"body":"portal, the portal of"},{"speaker":"Sarah Selecky","startTime":3466.524,"endTime":3470.074,"body":"imagination and creativity at"},{"speaker":"Sarah Selecky","startTime":3466.524,"endTime":3470.074,"body":"any moment. So you can do this"},{"speaker":"Sarah Selecky","startTime":3470.133,"endTime":3473.86,"body":"very quickly. So I I did write"},{"speaker":"Sarah Selecky","startTime":3470.133,"endTime":3473.86,"body":"the first draft in three months,"},{"speaker":"Sarah Selecky","startTime":3473.919,"endTime":3477.764,"body":"and we'll see. We'll see what it"},{"speaker":"Sarah Selecky","startTime":3473.919,"endTime":3477.764,"body":"is. I don't know it's still in a"},{"speaker":"Sarah Selecky","startTime":3477.823,"endTime":3478.77,"body":"hypothesis form."},{"speaker":"Steve Brown","startTime":3479.94,"endTime":3484.17,"body":"Great. Well, I've"},{"speaker":"Steve Brown","startTime":3479.94,"endTime":3484.17,"body":"really enjoyed you Sarah, on the"},{"speaker":"Steve Brown","startTime":3484.17,"endTime":3488.4,"body":"ROI online podcast here. As I"},{"speaker":"Steve Brown","startTime":3484.17,"endTime":3488.4,"body":"said, You're a great guest and I"},{"speaker":"Steve Brown","startTime":3488.4,"endTime":3491.88,"body":"look forward to seeing your your"},{"speaker":"Steve Brown","startTime":3488.4,"endTime":3491.88,"body":"work. And you folks that are"},{"speaker":"Steve Brown","startTime":3491.88,"endTime":3495.48,"body":"listening, reach out to Sarah"},{"speaker":"Steve Brown","startTime":3491.88,"endTime":3495.48,"body":"and go through her dojo."},{"speaker":"Sarah Selecky","startTime":3495.81,"endTime":3499.74,"body":"Yeah, find me. I"},{"speaker":"Sarah Selecky","startTime":3495.81,"endTime":3499.74,"body":"will give them their RF address."},{"speaker":"Sarah Selecky","startTime":3500.82,"endTime":3503.82,"body":"You can find me at Sarah"},{"speaker":"Sarah Selecky","startTime":3500.82,"endTime":3503.82,"body":"elecky.com, which is easy. O"},{"speaker":"Sarah Selecky","startTime":3503.82,"endTime":3507.27,"body":"SarahSeleckywritingschool.com."},{"speaker":"Sarah Selecky","startTime":3503.82,"endTime":3507.27,"body":"They both kind of go to the same"},{"speaker":"Sarah Selecky","startTime":3507.33,"endTime":3510.78,"body":"sort of places. So you can just"},{"speaker":"Sarah Selecky","startTime":3507.33,"endTime":3510.78,"body":"enter it either at either portal"},{"speaker":"Sarah Selecky","startTime":3510.81,"endTime":3511.74,"body":"and reach me there."},{"speaker":"Steve Brown","startTime":3512.55,"endTime":3517.5,"body":"She'll teach you to"},{"speaker":"Steve Brown","startTime":3512.55,"endTime":3517.5,"body":"catch a fly with chopsticks to"},{"speaker":"Steve Brown","startTime":3517.5,"endTime":3521.82,"body":"ride on one leg. All right."},{"speaker":"Sarah Selecky","startTime":3521.969,"endTime":3524.249,"body":"That's it magic."},{"speaker":"Sarah Selecky","startTime":3521.969,"endTime":3524.249,"body":"Thank you so much for having me."},{"speaker":"Sarah Selecky","startTime":3524.249,"endTime":3525.239,"body":"This is a great conversation."},{"speaker":"Steve Brown","startTime":3525.57,"endTime":3530.04,"body":"That's fun. That's"},{"speaker":"Steve Brown","startTime":3525.57,"endTime":3530.04,"body":"a wrap. Thanks for listening to"},{"speaker":"Steve Brown","startTime":3530.04,"endTime":3535.14,"body":"another fun episode of the ROI"},{"speaker":"Steve Brown","startTime":3530.04,"endTime":3535.14,"body":"online podcast. For more be sure"},{"speaker":"Steve Brown","startTime":3535.14,"endTime":3538.5,"body":"to check out the show notes of"},{"speaker":"Steve Brown","startTime":3535.14,"endTime":3538.5,"body":"this episode. And feel free to"},{"speaker":"Steve Brown","startTime":3538.5,"endTime":3542.04,"body":"connect with me on LinkedIn"},{"speaker":"Steve Brown","startTime":3538.5,"endTime":3542.04,"body":"where we can chat and I can help"},{"speaker":"Steve Brown","startTime":3542.04,"endTime":3545.55,"body":"direct you to the resources"},{"speaker":"Steve Brown","startTime":3542.04,"endTime":3545.55,"body":"you're searching for. To learn"},{"speaker":"Steve Brown","startTime":3545.55,"endTime":3548.67,"body":"more about how you can grow your"},{"speaker":"Steve Brown","startTime":3545.55,"endTime":3548.67,"body":"business better. Be sure to pick"},{"speaker":"Steve Brown","startTime":3548.67,"endTime":3554.07,"body":"up your copy of my book, The"},{"speaker":"Steve Brown","startTime":3548.67,"endTime":3554.07,"body":"Golden toilet at surprise, that"},{"speaker":"Steve Brown","startTime":3554.07,"endTime":3558.21,"body":"golden toilet.com I'm Steve"},{"speaker":"Steve Brown","startTime":3554.07,"endTime":3558.21,"body":"Brown, and we'll see you next"},{"speaker":"Steve Brown","startTime":3558.21,"endTime":3563.04,"body":"week on another fun episode of"},{"speaker":"Steve Brown","startTime":3558.21,"endTime":3563.04,"body":"the ROI online podcast."}]}